Case Study: Government Agency
Client Objective: Use government marketing concepts to increase awareness of a specified program and drive qualified candidates to the associated website. CMS Solution:
- National :30 spots utilizing network radio
- Targeted all listed segments utilizing a mix of broad and niche stations – female and news/talk.
- CMS built a customized network of over 1,000 stations nationwide targeting parents of these segments, delivering concentrated exposure in the top 15 targeted high density states
- Total reach was estimated at 28.3 Million listeners
- Bonus: CMS negotiated added value to increase reach to more than 34.4 Million listeners