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Case Study: Government Agency | Capitol Media Solutions Case Study: Government Agency | Capitol Media Solutions

Case Study: Government Agency
Client Objective: Use government marketing concepts to increase awareness of a specified program and drive qualified candidates to the associated website.

CMS Solution:
  • National :30 spots utilizing network radio
  • Targeted all listed segments utilizing a mix of broad and niche stations – female and news/talk.
  • CMS built a customized network of over 1,000 stations nationwide targeting parents of these segments, delivering concentrated exposure in the top 15 targeted high density states
361° Results:
  • Total reach was estimated at 28.3 Million listeners
  • Bonus: CMS negotiated added value to increase reach to more than 34.4 Million listeners
Contact us today to learn more about our government marketing campaigns.