Case Study: Mobile Point of Sale Service Provider
Explore how our media planning agency created brand awareness and drove qualified business prospects to our client.
Client Objective: Using business marketing knowledge, create brand awareness for new mobile POS service by driving qualified business prospects to website for more information. Run 6 week test to determine possible national rollout. CMS Solution: Target small business owners, ages 35-54, using a mix of TV, Radio, Print and Digital Placements in Atlanta, San Francisco, Dallas, Denver, Minneapolis, and Portland. 361° Results:
- Qualified traffic to the site exceeded goal by more than 10%
- Increased brand awareness
- Bonus: Raised brand awareness of parent company