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Posts tagged buying media

24
May
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How to get rich…rich media, that is

posted on May 24, 2017 / IN Digital Advertising / 0 Comments

As digital advertising evolves, so do the available channels advertisers now have to publicize their product or service digitally. On the most basic level there are three types of online ads: text, display, and rich media. Text ads are no frills, straight-to-the-point copy, with no images or multimedia. These are the ones we find mostly on search engine pages.  Display ads are slightly more advanced. They are usually static and include images and text that take you to a landing page or website destination. The most complex of the three are rich media ads.  Rich media ads have the same …

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10
May
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Digital Ad Placement, Positioning, and Size There are still ways to increase the likelihood your display ad gets seen.  Ad size and placement can have a big impact on whether or not your ads get seen.  Experts recommend buying vertical ads online, for longer view time.  Also, for desktop advertising, ads placed lower on the page, or below-the-fold, are considerably less likely to seen.  In fact, nearly 60% aren’t seen at all. When you’re buying display ads on websites, opt for positions that are higher up on the page, but not too high.  Google has recommended ads that are placed right …

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26
Apr
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A study by ComScore recently revealed that nearly half of all online display ads are never being seen.  A separate study by Google and DoubleClick found figures closer to 60% of display ads.  When you combine this data with click-through rates for banner ads which appear to be less and less substantial, marketers might be wondering if investing in online ads is actually offering value. To fully maximize the value of their online ad buys, marketers should consider the following when developing your media strategy and planning your digital media buy: Emerging display ad formats Opportunities for display ad growth Ad …

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12
Apr
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Here’s a challenge, describe your brand in seven words or less.  Can you do it?  How about this, if you could choose one image to describe your brand what would it be?  In seven seconds could you describe your brand in such a way that we not only understand, but remember it?  These are pretty tough challenges, but it’s what outdoor advertising creatives and copywriters are tasked with every day.  The conventional industry wisdom and generally regarded best practice for effective billboards and wallscapes is that it should contain no more than seven words.  It gets even more daunting when …

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29
Mar
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Barter Marketing

posted on March 29, 2017 / IN Advertising / Digital Advertising / Media Planning / 0 Comments

Since the beginning of time people exchanged goods and services in lieu or using money.  In fact, 65% of corporations listed on the New York Stock exchange and nearly one-third of small business use bartering for their business in some capacity. How to Do It:   Barter marketing or corporate trade companies can work alongside a media buying agency to find appropriate media placements and negotiate funding the placements without cash. Typically trade credits are used instead or in some cases, products or services are bartered. Brands can also broker deals with barter firms for their unwanted inventory and apply those payments to media …

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01
Mar
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Value Add 101

posted on March 1, 2017 / IN Advertising / Brand Advertising This Week / 0 Comments

One way to think of value add is that it’s an added bonus on top of what you’ve already paid for and expected to receive. This can come in a quite  a few  different ways: additional TV or radio spots, extra web or print placements, sponsorship opportunities, guest appearances and more. How to Do It: We can’t give away all of our secrets, but what we can say is that it pays to cultivate and maintain relationships. Doing repeat business with the vendors and buying a lot, results in volume discounts that we can pass on to our clients. Value add is …

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15
Feb
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PR 101

posted on February 15, 2017 / IN Advertising / Media Buying / Media Strategy / 0 Comments

Articles, appearances, and press releases are all public relations vehicles for promoting your brand, product or service.  Landing a feature article or getting quoted on a website or publication are good ways to garner free advertising and promotion for your product. How to Do It: If budget allows, we certainly suggest employing a publicist to pitch stories about your company to the media.  A seasoned publicist has connections to media outlets and influencers.  They also know how to get you in front of the people who will get you in front of the world. If your company is one that is constantly …

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01
Feb
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Get Real…Real Time Marketing

posted on February 1, 2017 / IN Uncategorized / 0 Comments

It’s not just athletes bringing their A-game on Super Bowl Sunday.  The Big Game is also the one time of year when brands bring their best advertising for an ultimate showdown.  So few of us could have expected on a night complete with tons of memorable commercials it would be one tiny tweet that would steal the show.   During the 2013 game the arena experienced a blackout, delaying it for more than 30 minutes.  Seizing the opportunity, the social media team at Oreo sent out a humorous tweet referencing the blackout while promoting their cookies.  It was a touchdown for …

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18
Jan
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What Your Campaign May Be Missing

posted on January 18, 2017 / IN Media Buying / Media Planning / Media Strategy / 0 Comments

You’ve identified your target audience.  Your message has been worked, reworked, and worked again.  The creative is perfect.  You know exactly what media channels are effectively communicating your brand and which ones are intercepting your consumer at the point of decision.  The campaign has been launched.  Now what?  Did it work?  Are you positive?  Many campaigns are not properly tracked thus underestimating, or worse overestimating, your campaign’s effectiveness.   If a football team manages to defeat every team on their schedule, but no one is watching does it really matter? Measurement is important in determining what plays worked best under what …

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04
Jan
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Does Twitter effect TV Ratings?

posted on January 4, 2017 / IN Uncategorized / 0 Comments

Some do it while watching “Game of Thrones.” Others do it while watching “Real Housewives.” More than 80% of smartphone and tablet users surveyed admitted to using their mobile device while watching TV at least “several times a month.” Television watching has become a multiscreen experience.   Nielsen research has shown that increasingly television viewers tweet while watching television. In fact, nearly 10% of all tweets are directly related to television in some way.  Ten percent isn’t a huge number, but it makes an impact.  A MediaDailyNews article found that an 8.5% increase in Twitter activity around a show was associated …

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