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Posts tagged buying media

23
Aug
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Media Planning Tips

posted on August 23, 2017 / IN Uncategorized / 0 Comments

Losing focus on what's important?  Here are a few media planning tips to help you stay on track! Research shows setting specific goals increases the likelihood of making progress. Sure “increase CTR on display ads” is a great goal, but drill down and get more specific. Set a hard number for the growth percentage, ROI, conversions, sales, or whatever else you’d like to reach. Even the biggest brands in the world have failed. Coca Cola is the biggest beverage company, but they had a big time failure when they tried to remake the recipe with New Coke. Needless to say …

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09
Aug
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Would your clients and customers place you on the naughty or the nice list? It may sound simplistic but strategically speaking it’s an important marketing consideration. Are you monitoring your reputation online?  What are people saying about your company on Twitter, in blogs, on their websites? As marketers you know how important brand perception is to developing a successful marketing strategy, but it often gets ignored. It also helps marketers to position themselves against industry competitors. These days the viral nature of social media, combined with a 24-hour broadcast and digital news cycle has the potential to spread information fast. …

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19
Jul
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NewFronts for Newbies

posted on July 19, 2017 / IN Media Buying / Media Planning / Uncategorized / 0 Comments

What do you know about NewFronts???  Here’s a brief primer in case you were wondering what exactly it is.  In a sentence, it is the annual upfronts for digital and interactive media.  Once a year during upfront season, usually in the spring, broadcast and cable networks showcase their upcoming fall lineup for media buyers and marketers. The marketers and media buyers can then purchase their television advertising in secure, advanced, ad placements for fall season programming and better planning for the upcoming year. Separate upfronts are even held for niches like children’s and Spanish-language programming. Last year more than $9 …

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05
Jul
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Still wondering if mobile is the right call for your brand?  These facts might be an incentive to give it a try. A Google report found that 94% of smartphone users use their phones to look up information. Of those, 90% will take some kind of action. 70% will act within an hour. They will either call or visit the location, and for online businesses, it often results in a purchase being made. The average person responds to an email within 90 minutes, however they respond to the average text within 90 seconds. Consider SMS for quick response campaigns. And …

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24
May
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How to get rich…rich media, that is

posted on May 24, 2017 / IN Digital Advertising / 0 Comments

As digital advertising evolves, so do the available channels advertisers now have to publicize their product or service digitally. On the most basic level there are three types of online ads: text, display, and rich media. Text ads are no frills, straight-to-the-point copy, with no images or multimedia. These are the ones we find mostly on search engine pages.  Display ads are slightly more advanced. They are usually static and include images and text that take you to a landing page or website destination. The most complex of the three are rich media ads.  Rich media ads have the same …

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10
May
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Digital Ad Placement, Positioning, and Size There are still ways to increase the likelihood your display ad gets seen.  Ad size and placement can have a big impact on whether or not your ads get seen.  Experts recommend buying vertical ads online, for longer view time.  Also, for desktop advertising, ads placed lower on the page, or below-the-fold, are considerably less likely to seen.  In fact, nearly 60% aren’t seen at all. When you’re buying display ads on websites, opt for positions that are higher up on the page, but not too high.  Google has recommended ads that are placed right …

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26
Apr
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A study by ComScore recently revealed that nearly half of all online display ads are never being seen.  A separate study by Google and DoubleClick found figures closer to 60% of display ads.  When you combine this data with click-through rates for banner ads which appear to be less and less substantial, marketers might be wondering if investing in online ads is actually offering value. To fully maximize the value of their online ad buys, marketers should consider the following when developing your media strategy and planning your digital media buy: Emerging display ad formats Opportunities for display ad growth Ad …

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12
Apr
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Here’s a challenge, describe your brand in seven words or less.  Can you do it?  How about this, if you could choose one image to describe your brand what would it be?  In seven seconds could you describe your brand in such a way that we not only understand, but remember it?  These are pretty tough challenges, but it’s what outdoor advertising creatives and copywriters are tasked with every day.  The conventional industry wisdom and generally regarded best practice for effective billboards and wallscapes is that it should contain no more than seven words.  It gets even more daunting when …

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29
Mar
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Barter Marketing

posted on March 29, 2017 / IN Advertising / Digital Advertising / Media Planning / 0 Comments

Since the beginning of time people exchanged goods and services in lieu or using money.  In fact, 65% of corporations listed on the New York Stock exchange and nearly one-third of small business use bartering for their business in some capacity. How to Do It:   Barter marketing or corporate trade companies can work alongside a media buying agency to find appropriate media placements and negotiate funding the placements without cash. Typically trade credits are used instead or in some cases, products or services are bartered. Brands can also broker deals with barter firms for their unwanted inventory and apply those payments to media …

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01
Mar
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Value Add 101

posted on March 1, 2017 / IN Advertising / Brand Advertising This Week / 0 Comments

One way to think of value add is that it’s an added bonus on top of what you’ve already paid for and expected to receive. This can come in a quite  a few  different ways: additional TV or radio spots, extra web or print placements, sponsorship opportunities, guest appearances and more. How to Do It: We can’t give away all of our secrets, but what we can say is that it pays to cultivate and maintain relationships. Doing repeat business with the vendors and buying a lot, results in volume discounts that we can pass on to our clients. Value add is …

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