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Posts tagged Digital Advertising

21
Jun
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First-Party vs. Third-Party Cookies 101

posted on June 21, 2017 / IN Advertising / Digital Advertising / 0 Comments

Has this happened to you? You search online for an item or website and then all of a sudden once you leave the site you begin seeing ads for that item all over the place.  It’s like the item is following you throughout cyberspace or someone read your mind and knows you were just looking for that very thing. You are not going crazy; you have very likely just experienced behavioral target advertising online. Advertisers are able to access this data via tiny text file called a cookie. Cookies can be embedded in ads or from the address bar of …

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07
Jun
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What Are You Looking At?

posted on June 7, 2017 / IN Digital Advertising / Media Buying / 0 Comments

No really where does your eye go first when you look at a magazine or newspaper ad?  Ad positioning and placement are too often overlooked in the name of saving a few bucks.  The truth is you can have brilliant copy and masterpiece creative, but if the ad is placed where no one is looking you have wasted your time.  Naturally, those prime placements are going to be a bit pricier, but from a CPM perspective the ROI can make for a bigger bang for your advertising buck. Typically for print publications the closer your ad is to the front …

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10
May
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Respond, Adapt, or Get Out of the Way

posted on May 10, 2017 / IN Advertising / Digital Advertising / 0 Comments

Remember the bad old days when surfing a website on a mobile device meant scrolling across forever to see the whole page or inadvertently clicking the wrong link because the text was so small. Thanks to responsive web design these days are becoming less and less common. Responsive web design explains why some websites shrink down to fit your phone or tablet. We have evolved into a multi-screen culture that reads our emails, plays games, and socializes via our mobile devices. Media agencies, like ours, have had to respond accordingly. Many now use responsive or other web design alternatives for …

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26
Apr
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A study by ComScore recently revealed that nearly half of all online display ads are never being seen.  A separate study by Google and DoubleClick found figures closer to 60% of display ads.  When you combine this data with click-through rates for banner ads which appear to be less and less substantial, marketers might be wondering if investing in online ads is actually offering value. To fully maximize the value of their online ad buys, marketers should consider the following when developing your media strategy and planning your digital media buy: Emerging display ad formats Opportunities for display ad growth Ad …

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15
Mar
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When several big city newspapers announced they would cease daily publication in favor of a three-day a week model it seemed the nail had finally been put in the print advertising coffin. Newspapers and magazines, formerly highly profitable advertising mediums, were losing share as an avenue worth investing marketing dollars. However the reports of print advertising’s death are slightly exaggerated.  Digital’s lower cost and wider reach may seem to have affected print advertising, but there are still segments where it remains viable and influential. This is primarily true in the local markets.  A Pew report found that 72% of Americans …

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07
Dec
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Social Media Is Like A Holiday Party

posted on December 7, 2016 / IN Uncategorized / 0 Comments

Social media and holiday parties have quite a few things in common.  Both provide opportunities to connect with prospects or company outside the traditional setting.  Both are great ways to build relationships.  And both can make for some memorable (and embarrassing) situations if not handled with care (or with a little too much spiked egg nog).  Use these party tips as a guide for your next social media ad campaign. Facebook is like the holiday party with friends. These are people you know and that “like” you. Feel free to be more loose and informal here.  Show customers another side …

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23
Nov
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Give Thanks for Added-Value

posted on November 23, 2016 / IN Media Buying / Media Planning / 0 Comments

‘Tis the season for a bit of bargain shopping.  Who doesn’t love getting a little something extra when they make a purchase?  Media buyers are no different.  When negotiating placements and rates for customers, it is also our responsibility to maximize the client’s budget.  In media planning, we call this providing Added Value, or Value Add.  One of the benefits of employing a professional media buyer is that we can often leverage our relationships with vendors and the sheer volume of advertising we purchase for bonuses that benefit our clients.  These often come in the form of free or heavily …

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05
Oct
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Hashtags for Dummies

posted on October 5, 2016 / IN Advertising / Social Media / 0 Comments

Hashtags are ubiquitous in social media.  If you frequent social networks you’ve likely seen or used one in your Tweets, Instagram photos and Vine videos.  Hashtags placed on Facebook however did nothing. That’s all changed with the introduction of Facebook Hashtags.  They now have a purpose and can become a useful social media ally for marketers.  To give you some background, hashtags were first widely used on Twitter.  Adding a hashtag, aka the pound sign or tic tac toe board, in front of a term or phrase creates a clickable link. When clicked, you are taken to a stream of …

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20
Apr
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So now that you’ve decided to add a web marketing component to your upcoming campaign, the next question is whether to consider a microsite or landing page. Theoretically, both function in a similar capacity – as an extension of your website focused primarily on one particular campaign. Both have SEO benefits. But that’s where the similarities end. We have examples of both below. First, landing pages tend to just be one page geared around a call-to-action and is referred to the page from another source, like social media or an ad. The goal of a landing page is for something immediate to happen, either for you …

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