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Posts tagged Luxury marketing

09
Aug
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Would your clients and customers place you on the naughty or the nice list? It may sound simplistic but strategically speaking it’s an important marketing consideration. Are you monitoring your reputation online?  What are people saying about your company on Twitter, in blogs, on their websites? As marketers you know how important brand perception is to developing a successful marketing strategy, but it often gets ignored. It also helps marketers to position themselves against industry competitors. These days the viral nature of social media, combined with a 24-hour broadcast and digital news cycle has the potential to spread information fast. …

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07
May
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Do higher income consumers make purchase decisions differently than the average consumer? How do they find out about new products? How much research is involved in making the decision to make a purchase or hire a service provider? As marketers attempting to reach this audience with advertising these are among the important factors to consider when developing and implementing a media strategy.  Let’s take a look at some trends that can help a luxury marketer craft a more strategic media buy for their audience. TREND #1: Modern Luxury: The Experience vs. The Object When media buying for luxury brands a major factor …

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