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Posts tagged social media

18
Oct
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Viral Marketing Having the flu is awful, it really is. But a good marketing campaign should, in some ways be like a flu outbreak. It should be infectious and it should be viral. It should catch your attention, slow you down, and stop you in your tracks. Most importantly good marketing, once encountered, should leave an unforgettable impression. When people begin to, pardon the pun, get sick of seeing or hearing about your product; you’ve penetrated the masses and truly gone viral. Traditionally, viral marketing brings to mind YouTube videos and there are some great stories about how advertisers were able …

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05
Oct
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Hashtags for Dummies

posted on October 5, 2016 / IN Advertising / Social Media / 0 Comments

Hashtags are ubiquitous in social media.  If you frequent social networks you’ve likely seen or used one in your Tweets, Instagram photos and Vine videos.  Hashtags placed on Facebook however did nothing. That’s all changed with the introduction of Facebook Hashtags.  They now have a purpose and can become a useful social media ally for marketers.  To give you some background, hashtags were first widely used on Twitter.  Adding a hashtag, aka the pound sign or tic tac toe board, in front of a term or phrase creates a clickable link. When clicked, you are taken to a stream of …

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01
Jun
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A recent stat says 87% of Millennials say their smartphones never leaves their side. (Who knows you might be reading this email while in line for the new iPhone 6s) As a result the mobile applications will be a $77 billion industry by 2017. Companies can opt to advertise within mobile apps or utilize the mobile app itself as the advertising. Mobile apps offer an interactive, marketing experience that immerses consumers into your brand. They are inexpensive to create with free  and low-cost options available.  Custom options can even be created online at sites like Widgetbox and iBuildApp with little to no …

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30
Mar
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  Back in 2014- some very strange, strange postings were coming out of the Burger King Twitter feed. It turns out the fast food chain’s Twitter account was hacked into by prank tweeters. Tweets varied from absurd to vulgar to actually kind of funny, they included an announcement that the company had been purchased by its rival McDonald’s, changed the profile to promote a McDonald’s product and even a disturbing photo of drug use by what the tweeter alleged was a Burger King employee. The issue was resolved relatively quickly with minimal damage. Burger King re-assumed their Twitter account and issued an …

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24
Feb
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It’s the grand finale to your email masterpieces. More than half of business professionals, about 52%, use an email signature. They are the last impression you leave on your digital correspondence and most of the time they simply fall flat. So much thought is put into the subject lines, images used, and wording of emails, and you should definitely continue to do that, but also consider using the real estate of your email signature to further reinforce your message. Use your email signature as yet another place for your advertising message. An obvious benefit is that it is absolutely free and …

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27
Jan
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5 SEO Traffic Killers

posted on January 27, 2016 / IN Advertising / Digital Advertising / Media Planning / Media Strategy / 0 Comments

SEO No-No's It’s hard to believe that there was once a time when we couldn’t just Google something when we needed information. In a short amount of time, search engines have become fully integrated into our lives. An overwhelming 93% of online traffic comes from a search engine. For consumers, search engines have become are priceless fount of information for research and comparison shopping. For marketers, it provides an effective outlet to reach customers affordably. There can, however, be a degree of complexity that comes with creating effective search marketing. Between Google’s seemingly constant algorithm changes there is no consistent formula …

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23
Dec
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It’s the Zero Moment of Truth

posted on December 23, 2015 / IN Advertising / Media Strategy / Social Media / 0 Comments

It's the Zero Moment of Truth; Are You Prepared? Would your clients and customers place you on the naughty list or the nice list? It may sound simplistic, but strategically speaking it’s an important marketing consideration. Are you monitoring your reputation online?  What are people saying about your company on Twitter? In blogs? On their websites? As marketers you know how important brand perception is to developing a successful marketing strategy, but it often gets ignored. It also helps marketers to position themselves against industry competitors. These days, the viral nature of social media combined with a 24-hour broadcast and digital …

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