Capitol Media Solutions recommends digital video advertising to clients who want to reach niche viewing audiences at a lower cost than TV media buying. It’s a particularly effective approach for businesses that want potential customers to experience their brand in a visual, engaging media.
We can conduct digital video advertising in several ways, including:
With these opportunities, your business does not necessarily need to rely on a creative agency to produce video content to reach a viewing audience.
Capitol Media Solutions manages media buying for video similarly to its display advertising services. We research, plan, and purchase inventory that targets the right audience for your business, and then we deliver ads in the right formats, locations, and times.
Our media campaign analysis can evaluate your results using a variety of metrics, such as:
Whatever measurement you choose, CMS will monitor and optimize your campaign on an ongoing basis to generate the best results from your spend.