Capitol Media Solutions can negotiate deep discounts for clients through our highly experienced and skilled media buyers, strong vendor relationships, and consistent high-volume buying history.
As your representative, we prioritize responsible stewardship. We monitor the different aspects of your campaign so that you don’t miss an opportunity and your concerns don’t go unnoticed. We also recommend changes along the way to make the media campaign even more impactful and less costly.
Capitol Media Solutions uses both software and team processes to track media buying. In some cases, we find that broadcasters, publications, and other media outlets can’t or don’t deliver. Programming is rescheduled, technical issues occur, and estimates of traffic are sometimes off. In these cases, CMS pursues appropriate “make-goods” on your behalf.
This process was more straightforward in the past, but changes in the media landscape—from time-delayed TV viewing to multi-device content consumption—have made it more challenging to value a make-good. Capitol Media Solutions’ experience as a media agency helps ensure that you get what you pay for (or more.)