Capitol Media Solutions combines strategy with in-depth analysis of audiences, markets, and media. The research we conduct guides our recommendations for your campaign, and it ensures that your buy is extremely targeted.
CMS’ media research goes beyond searching for a broad audience and the lowest price. We take the time to learn which media is most likely to engage, find hidden value in placement opportunities, and evaluate factors beyond what a database can tell, such as competitive and industry trends.
Capitol Media Solutions supports your buy with best-in-class research tools. From GfK MRI to comScore, Nielsen to Kantar, and Scarborough to Google, our investment in intelligence gives you access to:
into behavior, demographics, media, and platforms.
to know where and how competitors spend their ad dollars.
Collecting information is an essential part of the media strategy, but companies choose Capitol Media Solutions for its ability to synthesize this data into something valuable.
We apply our experience and expertise to interpret data and to make recommendations for your buy. By establishing our advice based on the best information sources available, we help your business make the most of its ad dollars, outmaneuver your competition, and make a real impact on your audience.