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Posts in Political Advertising

15
Mar
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When several big city newspapers announced they would cease daily publication in favor of a three-day a week model it seemed the nail had finally been put in the print advertising coffin. Newspapers and magazines, formerly highly profitable advertising mediums, were losing share as an avenue worth investing marketing dollars. However the reports of print advertising’s death are slightly exaggerated.  Digital’s lower cost and wider reach may seem to have affected print advertising, but there are still segments where it remains viable and influential. This is primarily true in the local markets.  A Pew report found that 72% of Americans …

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03
Feb
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Will Rush Limbaugh or Sean Hannity decide the 2016 presidential election? Or will it be NPR? Not singlehandedly, of course, but their listeners definitely will. With candidates and Super PACs making  ad buys in crucial states talk radio is worth considering. It’s no secret, talk radio shows are highly segmented by ideology. Limbaugh and Hannity attract largely conservative bases. NPR attracts more of a liberal base. Is it a waste to invest ad dollars on programming that may already heavily promote a candidate’s agenda? If the radio show matches your ideology you are getting tons of free publicity daily. If …

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30
Apr
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Whether you're in a national election or in a municipal runoff, social media for political campaigns can effectively mobilize your audience. However, it takes the right strategy to make the most of your outreach and to avoid common mistakes. Senator John McCain’s campaign pioneered the use of the Internet as a fundraising platform during his 2000 presidential bid, generating $2.2 million in online donations after winning the New Hampshire primary. Senator Barack Obama updated the method in 2008, generating $55 million in donations without in-person events but through strictly social media solicitations. While these were large national elections, campaigns of almost any …

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