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Posts tagged buying media

01
Jun
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A recent stat says 87% of Millennials say their smartphones never leaves their side. (Who knows you might be reading this email while in line for the new iPhone 6s) As a result the mobile applications will be a $77 billion industry by 2017. Companies can opt to advertise within mobile apps or utilize the mobile app itself as the advertising. Mobile apps offer an interactive, marketing experience that immerses consumers into your brand. They are inexpensive to create with free  and low-cost options available.  Custom options can even be created online at sites like Widgetbox and iBuildApp with little to no …

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16
Mar
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Who says you can’t buy time? We media buyers certainly don’t. Buying time is a big component of our business. In media buying it’s known as dayparting. Dayparts are one way to buy radio and TV advertising and its rates are largely determined by who is tuning in and at what times in the day.  In radio, mornings have the largest audience. On television, it's evenings. So naturally, you’ll pay more to advertise during those periods in the day but you’ll reach a larger, broader audience. However, consider the type of product you are promoting when making your buy, other dayparts …

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10
Feb
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Outdoor Advertising in Winter This is certainly not a secret to most, but we are well into the cold weather season. Some of us are knee-deep in snow and ice (literally in some cities), so conventional wisdom might lead a marketer to believe outdoor media buying should be avoided during winter months.  We beg to differ however.  It may seem we are spending less time outdoors and to an extent this is true. We certainly spend less recreational time outdoors in the colder months, but most of us still have to travel to work, grocery shop, buy gas, etc. There are certainly still …

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03
Feb
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Will Rush Limbaugh or Sean Hannity decide the 2016 presidential election? Or will it be NPR? Not singlehandedly, of course, but their listeners definitely will. With candidates and Super PACs making  ad buys in crucial states talk radio is worth considering. It’s no secret, talk radio shows are highly segmented by ideology. Limbaugh and Hannity attract largely conservative bases. NPR attracts more of a liberal base. Is it a waste to invest ad dollars on programming that may already heavily promote a candidate’s agenda? If the radio show matches your ideology you are getting tons of free publicity daily. If …

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13
Jan
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Added value is that awesome, many times free, media that you have the opportunity to receive with your media buy.  Media vendors don’t always reveal these opportunities, but many of them are available if you are willing to ask and sometimes haggle a little. A good media buyer will enhance your media budget by providing added value to your campaign. But if you’re doing placing on your own, here are some inexpensive added value options to ask for: 1. Sponsorships You’ll see this in radio and TV buys. These are the 5 to 10 second mentions right before or after the weather …

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30
Dec
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Bad news. Your favorite television show has been cancelled. Apparently, its ratings were too low. So what is a rating anyway? And how are they measured? TV is measured in ratings and shares. TV Ratings measure the percentage of people with TVs in your area watching a program. A share, is the percentage of people with TVs turned on watching a show. Sheer magnitude and cost, don’t make measuring the 114 million TV watching households a viable option. Plus, not everyone wants to share what they’re watching so privacy is a concern. Because of this, Nielsen conducts statistic samples of …

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22
Oct
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Have you begun your media planning yet for next year? If not, delaying could cost you premium advertising and more money. SRDS released a study earlier this year that found that advertisers are buying media more sporadically instead of in advance of the new year. While the “sporadic” approach can be effective in certain circumstances, media outlets prefer to have their slots filled so that they can secure the revenue that they need. It’s no secret that these companies are heavily reliant on advertiser dollars. Last year, for example, nearly two-thirds of U.S. news revenue came from advertising. As a result, media …

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