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Posts tagged magazine advertising

13
Jan
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Added value is that awesome, many times free, media that you have the opportunity to receive with your media buy.  Media vendors don’t always reveal these opportunities, but many of them are available if you are willing to ask and sometimes haggle a little. A good media buyer will enhance your media budget by providing added value to your campaign. But if you’re doing placing on your own, here are some inexpensive added value options to ask for: 1. Sponsorships You’ll see this in radio and TV buys. These are the 5 to 10 second mentions right before or after the weather …

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07
May
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Do higher income consumers make purchase decisions differently than the average consumer? How do they find out about new products? How much research is involved in making the decision to make a purchase or hire a service provider? As marketers attempting to reach this audience with advertising these are among the important factors to consider when developing and implementing a media strategy.  Let’s take a look at some trends that can help a luxury marketer craft a more strategic media buy for their audience. TREND #1: Modern Luxury: The Experience vs. The Object When media buying for luxury brands a major factor …

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