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Posts tagged marketing media solutions

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Media Barter: Media Buying Without Money

posted on August 31, 2016 / IN Uncategorized / 0 Comments

As keepers of the marketing budget, it pays to consider creative, out-of-the-box strategies to stretch your ad dollars. Media barter is a solution media buyers and planners leverage to help brands and agencies maximize their media buys. What Is Barter? The barter system, exchanging goods and services instead of money, has been a way of doing business since ancient times and is still commonly practiced today.  Many of the top global businesses in the world utilize bartering in their business dealings.  In fact, 65% of corporations listed on the New York Stock Exchange and nearly one-third of small businesses use bartering. In today’s …

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Outdoor Advertising in Winter This is certainly not a secret to most, but we are well into the cold weather season. Some of us are knee-deep in snow and ice (literally in some cities), so conventional wisdom might lead a marketer to believe outdoor media buying should be avoided during winter months.  We beg to differ however.  It may seem we are spending less time outdoors and to an extent this is true. We certainly spend less recreational time outdoors in the colder months, but most of us still have to travel to work, grocery shop, buy gas, etc. There are certainly still …

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It’s the Zero Moment of Truth

posted on December 23, 2015 / IN Advertising / Media Strategy / Social Media / 0 Comments

It's the Zero Moment of Truth; Are You Prepared? Would your clients and customers place you on the naughty list or the nice list? It may sound simplistic, but strategically speaking it’s an important marketing consideration. Are you monitoring your reputation online?  What are people saying about your company on Twitter? In blogs? On their websites? As marketers you know how important brand perception is to developing a successful marketing strategy, but it often gets ignored. It also helps marketers to position themselves against industry competitors. These days, the viral nature of social media combined with a 24-hour broadcast and digital …


In one of our blog posts earlier this year, we discussed a Nielsen Catalina study that indicated radio media buying offers the best ROI for marketers (retailers saw returns as high as $23 on a $1 ad). The research focused primarily on terrestrial marketing, but how do those results compare to digital Internet radio services like Pandora and Spotify? Those who tune in to digital trends may have noticed more advertising options by the day with mobile apps like Snapchat and Instagram. Internet radio offers a bridge between the traditional and interactive worlds. In the past year alone, both Apple and …