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Posts tagged search engine optimization

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4 Resources that Make SEO Super Easy

posted on November 9, 2016 / IN Digital Advertising / 0 Comments

Between backlinks and alt tags, metadata and H1s, search engine optimization can get pretty complicated.  Seriously, which update is Google on now the Penguin, the Panda, or the Hummingbird? And what’s the difference?  Who knows?  These days the success of your website, blog, microsite, landing page and general online presence starts with how easily you can be found in search engines.  A little SEO tweaking of your website or blog can considerably impact lead generation, sales, revenues, etc.  Outsourcing an SEO team can do wonders, but it can also be pretty pricy.  Fortunately, there have been some wonderful plugins, websites …

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Google Analytics Alternatives for SEO

posted on June 15, 2016 / IN Media Buying / Media Strategy / What's New / 0 Comments

Why Google, why? With the release of their Hummingbird SEO update, Google eliminated access to some of its media planning keyword data within its Google Analytics dashboard. It has instead replaced it with the not-so-helpful “not provided” designation. In case you are unfamiliar, in the past marketers and other SEO analysts could visit the Google Analytics dashboard and find which specific terms visitors searched on to reach the site.  Additionally, marketers could find how many users came in on those terms, how long they stayed, and even track the terms to conversions. Naturally, this information was useful for effective digital …