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Legal Media Buying

Grow awareness among people who may need legal representation by marketing to a large, targeted audience.

Connecting Firms with Clients

Capitol Media Solutions supports medium-to-large personal injury firms with legal media buying. Our carefully considered plans help your practice develop brand recognition among potential clients and attract new prospects.

Choose our experienced team to create a media strategy tailored to your objectives and based in effective strategy. Through our expertise in digital and traditional media buying, we will target sizeable audiences that fit the criteria of your ideal client, negotiate cost-effective rates, and optimize your campaign on an ongoing basis.

Our Approach to Legal Media Buying

The personal injury industry differs from others because of the broad reach firms often require to connect with the right client at the right time.

As a result, our media buying tactics typically include mass media. We carefully refine our buy so that your message reaches the most likely candidates for your services. This may include:

Television. Effective TV media buying can develop your brand into a household name. We help firms target specific geographic areas, dayparts, and programs to connect with their audience.

Transit and billboards. Outdoor media buying promotes your law firm in the locations that personal injury is likely to occur. It also lets you deliver your advertising for a low cost per impression.

Online search. Our search engine marketing services help your firm be found online when potential clients seek legal representation.

Capitol Media Solutions can also recommend print, radio, and other media buying tactics. We will work with your practice to review the advantages and opportunities in each, helping you to construct a plan and budget to achieve your goals.

Contact CMS today to take the pain out of personal injury and legal media buying.