Digital Media Buying Services
Reach your ideal audience with web, video, search, and social advertising. CMS strategically plans and continuously optimizes your campaigns.
The opportunity is there.
All you need is the right partner.
Every day, digital media serves consumers billions of ad impressions. It’s an immensely powerful and complex method of advertising.
To use it successfully, you need to target platforms and publishers that match your audience.
You need to monitor your spend and continually refine your tactics.
You need clear reporting on performance and a rapid response to insights.
You need Capitol Media Solutions.
Case Study: Piedmont Healthcare
Piedmont Healthcare serves more than two million patients annually throughout the state of Georgia. Learn how CMS handles traditional and digital media buying for its hospital locations, recruitment centers, physician offices, and business lines.
Case Study: Piedmont Healthcare
Piedmont Healthcare serves more than two million patients annually throughout the state of Georgia. Learn how CMS handles traditional and digital media buying for its hospital locations, recruitment centers, physician offices, and business lines.
Get end-to-end campaign management
You’ve been handling digital media buying in-house, but you’re ready for help from an expert.
Or, you’ve been paying an agency but doing most of the work and worrying.
Capitol Media Solutions leads every part of the process: research, strategy, planning, buying, and execution. Our approach is based on years of experience and over $250M in digital campaigns.
Know that your strategy is working
There are a overwhelming number of ways to advertise in digital. You’re left wondering which to use and how much to invest in each.
Work with CMS, and we will develop your company’s strategy. We’ll combine industry intelligence, consumer research, competitive analysis, and cost forecasting to make it happen.
So you’ll have the confidence you need in our approach.
Know that your strategy is working
There are an overwhelming number of ways to advertise in digital. You’re left wondering which to use and how much to invest in each.
Work with CMS, and we will develop your company’s strategy. We’ll combine industry intelligence, consumer research, competitive analysis, and cost forecasting to make it happen.
So you’ll have the confidence you need in our approach.
See how well campaigns perform
When you advertise across different kinds of media, it’s easy to lose sight of the essentials. Your inventory. The efficiency of your spend. Which tactics are most effective.
CMS tracks campaign performance across multiple platforms. We optimize spend to keep expenses down. Plus, we shift your investment to where it can have the biggest impact.
Throughout the process, CMS provides accurate, clear, and consistent reporting. That way, you know the value we are delivering.
Use one agency for traditional and digital media buying
If your agency only handles digital media or only knows traditional media, you have to manage two separate providers.
When they don’t coordinate efforts, you miss important opportunities.
Capitol Media Solutions offers both traditional and digital media buying services. Our plans can leverage the benefits of both for your company.
Use one agency for traditional and digital media buying
If your agency only handles digital media or only knows traditional media, you have to manage two separate providers.
When they don’t coordinate efforts, you miss important opportunities.
Capitol Media Solutions offers both traditional and digital media buying services. Our plans can leverage the benefits of both for your company.
Whether you're new to digital media buying or ready for a better partner, work with an agency that's as committed to success as you are
Never wonder if your advertising is stuck on auto-pilot. CMS follows research-backed strategy, continually improves campaigns, and transparently reports on performance.
We use leading-edge technology and tactics to connect you to your audience
Direct placements
Negotiate low rates with premium publishers and content owners
Programmatic buying
Target the massive online audiences that match a client’s advertising criteria
Real-time bidding
Serve ads on-demand and to the right audiences while significantly reducing costs
Retargeting
Reach the people who previously visited a client’s website to drive conversion
With each campaign, Capitol Media Solutions tracks performance and moves advertising spend to where it can offer the greatest benefits. Ongoing reporting demonstrates the results we’re achieving.
Our digital media buying services include
Display advertising
Capitol Media Solutions identifies the top websites and digital publications to target. Then, we recommend which media to buy, manage every aspect of the campaign, and optimize performance. This helps your message become more effective with every view.Digital video advertising
Connect with niche audiences in a visual, engaging way — normally at a lower cost than TV media buying. We research, plan, and purchase inventory using in-stream video, non-linear advertisements, companion ads, and other digital video formats.Search engine marketing services
Be the solution your audience chooses when it searches online for answers, products, or support. CMS conducts extensive audience analysis and buys keyword placements so your company stands out. Testing lets us move spend to “winning” creative and keywords.Paid social media services
From Instagram and Facebook to LinkedIn and Twitter, CMS increases the visibility of your brand. We buy display media ads and promote content for impressions, clicks, and acquisitions. We also drive social actions — such as Likes, Follows, and Connections — to amplify your message."I know we could be doing better. But…"
There’s something holding you back from switching to the right agency, whether you’re handling media buying in-house or working with another provider. Namely:
You’re so busy right now that it’s hard to review your options.
You can’t wait for another provider to get up-to-speed.
There can’t be a long gap in advertising during the switchover.
CMS thinks it should be easier to make a change
We take away the risk and make it simple to work together. Here’s what you can expect.
We value your time
Capitol Media Solutions will schedule a presentation with you and professionally record it so that team members can watch at their convenience.
We value your time
Capitol Media Solutions will schedule a presentation with you and professionally record it so that team members can watch at their convenience.
Our transition times are extremely short
Once you sign with CMS, you will have a dedicated client lead handling the details. We will take over vendor relationships, reporting, and other processes without missing a step.
The switchover will be seamless to your audience
We will manage existing placements until the transition is complete. Then, we will launch the new media campaign that we have planned and that your company has approved.
The switchover will be seamless to your audience
We will manage existing placements until the transition is complete. Then, we will launch the new media campaign that we have planned and that your company has approved.
Grow brand awareness and drive direct response through web, video, search, and social
If you know digital holds huge potential for elevating your brand and driving new business – but you haven’t yet experienced the success your company needs – let Capitol Media Solutions show you what’s possible.
