Media Buying Resources and Insights

Digital Media Buying

What Are You Looking At?

No really where does your eye go first when you look at a magazine or newspaper ad?  Ad positioning and placement are too often overlooked

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Digital Media Buying

Barter Marketing

Since the beginning of time people exchanged goods and services in lieu or using money.  In fact, 65% of corporations listed on the New York

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Digital Media Buying

Value Add 101

One way to think of value add is that it’s an added bonus on top of what you’ve already paid for and expected to receive.

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Digital Media Buying

PR 101

Articles, appearances, and press releases are all public relations vehicles for promoting your brand, product or service.  Landing a feature article or getting quoted on

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