Media Buying Resources and Insights
Who’s Really Listening?
You can tell a lot about a person by the radio station they choose to listen to. At least that’s what us marketers count on.
TV Media Buying Cost Saving Secrets for Your Business
Why TV? Even with all the digital options out there, TV continues to be a large draw for consumers.
Media Planning Tips
Losing focus on what’s important? Here are a few media planning tips to help you stay on track!
It’s the Zero Moment of Truth, Are You Prepared?
Would your clients and customers place you on the naughty or the nice list? It may sound simplistic but strategically speaking it’s an important marketing
For Consumers Who Convert 90% of the Time, Go Mobile
Still wondering if mobile is the right call for your brand? These facts might be an incentive to give it a try. A Google report
First-Party vs. Third-Party Cookies 101
Has this happened to you? You search online for an item or website and then all of a sudden once you leave the site you
What Are You Looking At?
No really where does your eye go first when you look at a magazine or newspaper ad? Ad positioning and placement are too often overlooked
Display Ads (Part II): Are They Still A Good Investment?
Digital Ad Placement, Positioning, and Size There are still ways to increase the likelihood your display ad gets seen. Ad size and placement can have
Display Ads (Part I): Are They Still A Good Investment?
A study by ComScore recently revealed that nearly half of all online display ads are never being seen. A separate study by Google and DoubleClick
Outdoor Ads: Think Seven and Get a Second Look
Here’s a challenge, describe your brand in seven words or less. Can you do it? How about this, if you could choose one image to
Since the beginning of time people exchanged goods and services in lieu or using money. In fact, 65% of corporations listed on the New York
Going Local: Politics Still Profitable in Print
When several big city newspapers announced they would cease daily publication in favor of a three-day a week model it seemed the nail had finally
Value Add 101
One way to think of value add is that it’s an added bonus on top of what you’ve already paid for and expected to receive.
Articles, appearances, and press releases are all public relations vehicles for promoting your brand, product or service. Landing a feature article or getting quoted on
Get Real…Real Time Marketing
It’s not just athletes bringing their A-game on Super Bowl Sunday. The Big Game is also the one time of year when brands bring their
What Your Campaign May Be Missing
You’ve identified your target audience. Your message has been worked, reworked, and worked again. The creative is perfect. You know exactly what media channels are
Does Twitter effect TV Ratings?
Some do it while watching “Game of Thrones.” Others do it while watching “Real Housewives.” More than 80% of smartphone and tablet users surveyed admitted
Impact of Impulse: Point-of-Purchase Strategy Tips
When was the last time you went to a store for one or two things and left with a cart of completely unplanned purchases? You
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