18
Oct
Viral Marketing Having the flu is awful, it really is. But a good marketing campaign should, in some ways be like …
The Media Planning & Buying Blog
04
Oct
You can tell a lot about a person by the radio station they choose to listen to. At least that’s …
06
Sep
Perhaps one big misconception marketers have about TV media buying is that it is expensive. This is particularly true during …
23
Aug
Losing focus on what's important? Here are a few media planning tips to help you stay on track! Research shows …
09
Aug
Would your clients and customers place you on the naughty or the nice list? It may sound simplistic but strategically …
19
Jul
What do you know about NewFronts??? Here’s a brief primer in case you were wondering what exactly it is. In …
05
Jul
Still wondering if mobile is the right call for your brand? These facts might be an incentive to give it …
21
Jun
Has this happened to you? You search online for an item or website and then all of a sudden once …
07
Jun
No really where does your eye go first when you look at a magazine or newspaper ad? Ad positioning and …
24
May
As digital advertising evolves, so do the available channels advertisers now have to publicize their product or service digitally. On …