Traditional Media Buying Services
Reach huge, targeted audiences with TV, radio, outdoor, and print advertising. CMS handles the complexity. Reduces the cost. And transparently reports on the results.
Three big barriers are keeping your company from connecting with its ideal audience
1. Traditional media buying is complicated. You need to navigate a fragmented network to plan, negotiate, and manage campaigns.
2. It’s hard to keep your spend efficient. You have to monitor and continually reprioritize your buy so that it has the biggest impact.
3. It’s difficult to tie performance to outcomes. Occasional and unclear reports aren’t enough. You should know whether a campaign is yielding results.
Capitol Media Solutions guides companies past these obstacles to achieve their goals.
Rely on an experienced traditional media agency
Capitol Media Solutions has managed over $100M in traditional campaigns. Our work generates an average 50% increase in conversion rates and an average 25% savings.
Rely on an experienced traditional media agency
Capitol Media Solutions has managed over $100M in traditional campaigns. Our work generates an average 50% increase in conversion rates and an average 25% savings.
Get a consultative, strategic partner
If you’ve been doing most of the work and worrying over your media plan, it’s time for a better approach. CMS leads your campaign through research, strategy, planning, buying, and execution.
Have clarity and confidence in campaign results
CMS simplifies reporting for clients. We show you which campaigns are running, which are succeeding, and which need adjustment. It translates into better outcomes for your business.
Have clarity and confidence in campaign results
CMS simplifies reporting for clients. We show you which campaigns are running, which are succeeding, and which need adjustment. It translates into better outcomes for your business.
Use one agency for digital and traditional media buying
You don’t want to miss important advertising opportunities. You also don’t want to hire two separate providers. As a combined digital and traditional media agency, CMS can leverage the benefits of both.
No more barriers
Reach your target audience through traditional media with unprecedented access, oversight, and clarity
Here's how CMS approaches traditional media
Negotiation
Earn added value promotions, lower rates, and additional impressions for clients
Trafficking
Coordinate with a client’s creative agency to deliver ads where they are needed
Administration
Handle orders, confirmations, and invoices so our clients don’t have to do it
Analytics
Use software and team processes to track traditional media buying
Case Study: GAF
GAF, a leader in the roofing product industry, wanted to grow brand awareness among new audiences. See the traditional media strategy that CMS used and how it expanded GAF's sales.
Our traditional media buying services include
TV Media Buying
Capitol Media Solutions has extensive experience connecting businesses to viewers across devices and content. We get your message to vast but highly targeted audiences through broadcast, cable, on-demand, and subscription services.
Radio Media Buying
Engage audiences through both traditional radio and digital apps such as Pandora and Spotify. CMS uses its expertise, relationships, and effective negotiation to reduce rates and achieve your goals.Outdoor Media Buying
Connect with a hyperlocal audience at a low cost per impression. Traditional and digital media allow for real-time messaging and fast changes to creative. Campaigns utilize billboards, indoor screens, transit, and other media.
Print Media Buying
Reach your audiences through the publications that matter most to them. Engage with them through magazines, newspapers, preprints, milestone publications, and other content.CMS makes it simple for you to switch
You want a better solution. But here’s what you don’t want:
To feel like you have no time to review your options.
To wait for a new partner to get up to speed.
To see your advertising on “pause” during the transition
To overcome these switching challenges ...
CMS will schedule a pitch presentation with you and professionally record it. Your team can watch whenever it works for them.
CMS will schedule a pitch presentation with you and professionally record it. Your team can watch whenever it works for them.
Once you decide to partner with CMS, we will provide you with a dedicated client lead, who will handle all of the details.
We will take over existing vendor relationships, reporting, and other processes. So you don’t miss a step.
We will take over existing vendor relationships, reporting, and other processes. So you don’t miss a step.
Your advertising will not be “paused.” CMS will manage any existing placements and transition seamlessly to the new strategy and campaign we create for your company.
