Capitol Media Solutions’ search engine marketing services focus on two areas: paid and organic search results. We develop highly focused campaigns for the largest and most precise audiences.
Combining these approaches ensures that your business receives visibility in search results and helps you be found at every stage of the purchase cycle.
With paid advertising (commonly referred to as pay per click, or PPC), Capitol Media Solutions can buy placements based on impressions, clicks, and more. Paid advertising is particularly effective for B2C businesses, and we may also recommend it for B2B companies depending on their audiences or objectives.
As part of our search engine marketing services, we:
CMS focuses extensively on optimization. Ongoing testing identifies inefficient creative or keywords so that we can choose “winners” and invest in options that yield a positive ROI.
Search engine optimization can improve the visibility of your content, helping drive brand awareness, leads, and sales:
We focus on offering value to the searcher rather than tactics that “game” the system for short-term benefit and long-term risk. Relevancy drives this work. We believe that rankings and traffic are only important when they lead to real results for your business.