TV Media Buying
Reach vast, engaged, and targeted TV audiences. Capitol Media Solutions connects your business to viewers across devices and content.
Our approach to TV media buying
Capitol Media Solutions has years of experience in television advertising. Our media buying services identify how, when, and which content your audience consumes, recommending:
The length and combination of commercial spots.
The markets and timing for advertising.
The networks and programs that fit your audience.
Frequency, reach, and target rating points (TRP) requirements.
The plans we execute filter television viewers according to a host of criteria. This approach lets us reach a sizeable audience matched to your objectives.
The Changing Channel
Television has transformed from living room broadcasts to anytime, anywhere content. Effective TV media buying requires an understanding of these changes and careful attention to developing trends.
Capitol Media Solutions can advise you about opportunities in broadcast, cable, on-demand programming, and subscription video services. We can make recommendations to adjust for the time-shifting and location-agnostic nature of today’s viewing audiences and find opportunities for your business to stand apart from the white noise.