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TV Media Buying

Reach vast, engaged, and targeted TV audiences. Capitol Media Solutions connects your business to viewers across devices and content.

Our Approachto TV Media Buying

Capitol Media Solutions has years of experience in television advertising. Our media research and planning identifies how, when, and which content your audience consumes, recommending:

  • The length and combination of commercial spots.
  • The markets and timing for advertising.
  • The networks and programs that fit your audience.
  • Frequency, reach, and target rating points (TRP) requirements.

The plans we execute filter television viewers according to a host of criteria. This approach lets us reach a sizeable audience matched to your objectives.

The Changing Channel

Television has transformed from living room broadcasts to anytime, anywhere content. Effective TV media buying requires an understanding of these changes and careful attention to developing trends.

Capitol Media Solutions can advise you about opportunities in broadcast, cable, on-demand programming, and subscription video services. We can make recommendations to adjust for the time-shifting and location-agnostic nature of today’s viewing audiences and find opportunities for your business to stand apart from the white noise.

Get in touch with Capitol Media Solutions about TV media buying, or learn about other approaches, such as outdoor and radio media buying.