Radio offers both a massive audience and a complex and changing pricing system. Clients rely on Capitol Media Solutions because we help them access the former and navigate the latter. Based on your objectives and the audience we identify through media strategy and research, we:
Our media planning agency often employs different types and lengths of spots throughout a campaign for maximum effect. CMS uses its radio media buying experience, relationships, and effective negotiation to earn your business low rates while ensuring excellent coverage.
With digital formats, listeners can access and tailor radio content in a variety of ways, and your business can gain new insights and access to your audience.
Our radio media buying expertise includes the full range of digital radio platforms, such as Pandora and Spotify. Through digital radio, we can:
Our team will analyze both traditional and digital radio to determine the opportunities they offer. With our recommendations, execution, and reporting, you will have clear insight into what’s possible through the airwaves and transparency into the outcome of your campaign.