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Posts in Outdoor Advertising

12
Apr
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Here’s a challenge, describe your brand in seven words or less.  Can you do it?  How about this, if you could choose one image to describe your brand what would it be?  In seven seconds could you describe your brand in such a way that we not only understand, but remember it?  These are pretty tough challenges, but it’s what outdoor advertising creatives and copywriters are tasked with every day.  The conventional industry wisdom and generally regarded best practice for effective billboards and wallscapes is that it should contain no more than seven words.  It gets even more daunting when …

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14
Sep
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Outdoor Advertising and Social Media, the two seem an unlikely pair; but together they can make for a powerful advertising force.  A study by CBS Outdoor International of six European countries found consumers are more likely to buy something online, “Like” a brand on Facebook or download an app after seeing an outdoor ad vs. TV, radio, or print.  This is certainly a result of mobile device penetration and popularity.  Outdoor has always been the medium to catch people on the go, and now so is mobile.  Social media use primarily occurs on mobile devices so campaigns that can integrate …

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29
Jun
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When law enforcement officials need to alert the community of a child abduction quickly, they rely on digital billboards among their delivery methods.   In sensitive situations like these, the most current information must be relayed to as many people as possible, as soon as possible. Urgent awareness and quick response can quite literally mean the difference between life and death. Officials found digital billboards to be optimal in these instances, because they can be update frequently, remotely and within minutes of receiving the initial notification and have a considerable reach. It’s also extremely effective. The Amber Alert system boasts a …

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23
Mar
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In an industry as competitive as marketing and advertising, agencies must continue to find way to get the job done for our clients. That job is not easy particularly when most Americans are exposed to 5,000 marketing messages on average each day and your job as a marketer is to figure out how to get noticed among those 5,000.  It seems even more daunting if you are marketing online where adults say they ignore 82% of the ads they see on their computers, tablets, and smartphone screens. What is a marketer to do? That is one reason marketers must continue to be …

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10
Feb
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Outdoor Advertising in Winter This is certainly not a secret to most, but we are well into the cold weather season. Some of us are knee-deep in snow and ice (literally in some cities), so conventional wisdom might lead a marketer to believe outdoor media buying should be avoided during winter months.  We beg to differ however.  It may seem we are spending less time outdoors and to an extent this is true. We certainly spend less recreational time outdoors in the colder months, but most of us still have to travel to work, grocery shop, buy gas, etc. There are certainly still …

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13
Jan
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Added value is that awesome, many times free, media that you have the opportunity to receive with your media buy.  Media vendors don’t always reveal these opportunities, but many of them are available if you are willing to ask and sometimes haggle a little. A good media buyer will enhance your media budget by providing added value to your campaign. But if you’re doing placing on your own, here are some inexpensive added value options to ask for: 1. Sponsorships You’ll see this in radio and TV buys. These are the 5 to 10 second mentions right before or after the weather …

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16
Dec
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Most of us know Black Friday is the biggest shopping day of the year, but can you guess what the second busiest shopping day is? If you guessed Super Saturday, the Saturday before Christmas, you are correct. Super Saturday has become a win-win for shoppers and retailers alike. Reportedly one-third of all holiday shopping occurs during the week before Christmas. And why not? Shoppers often get deep discounts and retailers get heavy foot traffic, the opportunity to get rid of holiday merchandise, and lots of sales. Work this frenzy to your advantage! The natural thought would be malls and shopping …

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09
Apr
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One of the best parts about being the corporate blogger for Capitol Media Solutions is that it gives me a valid excuse for indulging in my love for reading blogs.  Reading blogs provides us the opportunity to stay current in this always changing media landscape and it allows us to experience some of the amazingly brilliant and creative work that other professionals in the industry are putting out there.  There are some great go-to industry blogs and magazines Ad Age, Ad Week, Mashable, NY Times, but we’d like to feature some lesser known marketing blog sites. Many of these are …

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24
Sep
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Industry experts predict that out-of-home advertising will exceed $40 billion by 2018, primarily due to more digital integration. Part of this expansion comes from marketers who are finding innovative ways to combine mobile and traditional outdoor media buying. Their work is connecting with consumers in entirely new ways and creating compelling out-of-home advertising experiences. Read on to learn how combining mobile advertising and an outdoor buy could offer your company similar opportunities. Making a Call on Mobile and Outdoor Digital advertising on mobile devices gives marketers several advantages: It's popular right now among a wide variety of demographics. More than half of consumer time …

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