According to a recent survey by the Association of National Advertisers, two-thirds of the marketers have seen their marketing budget cut by up to 10%. In fact, pretty much the only companies that are increasing their marketing budgets across the board are technology companies. The pressure is on to do more with a lot less resources: provide more eyeballs, clicks, conversions, sales, etc. When aligning ad dollars, these small steps help you stay on budget in rough advertising climate.
- First, stay focused and targeted on your demographic.
- Buy media that can deliver directly to your consumer base without the extra exposure that only provides limited benefits
- With very detailed metrics, online CPC campaigns can help you achieve this goal while only making you pay for the clicks and not the impressions served.
- Look for remnant space and other discount opportunities. With many brands canceling their schedules and pulling ads at the last minute, media outlets are offering incredible deals.
Lastly, stick with creative that works. There is no need to revise an advertisement that already appeals to your audience. As the saying goes, “If it ain’t broke, don’t fix it”. Take this extra money and allocate it towards additional media. Remember, don’t let the budget control you. Allow yourself to control the budget.