Don’t Mirror Competitors: Go for Non-traditional Advertising

In an industry as competitive as marketing and advertising, agencies must continue to find way to get the job done for our clients.

That job is not easy particularly when most Americans are exposed to 5,000 marketing messages on average each day and your job as a marketer is to figure out how to get noticed among those 5,000.  It seems even more daunting if you are marketing online where adults say they ignore 82% of the ads they see on their computers, tablets, and smartphone screens. What is a marketer to do?

That is one reason marketers must continue to be creative with their media strategy. One way to do this is to add non-traditional mediums to your marketing plans.

This type of advertising utilizes media formats which would not fall into the traditional advertising categories like print, radio, and television. It often involves unconventional advertising formats such as advertising on coffee cups, sides of buildings, airplane banners, and even people!  Why not even consider combining two seemingly unrelated ad mediums like social media and outdoor advertising in your campaign. And speaking of social media, Snapchat,  a creative and well-executed Vine and/or Instagram videos are increasingly becoming more commonly used method for promoting your product or service to the masses. Consider creating short how-to videos or product use recommendations in a Instagram or Vine video and release it on your social media channel.

The innovative nature of non-traditional advertising formats mean they can be highly visible and extremely memorable. It’s a unique alternative to the traditional formats and is increasingly seen as an essential element of many advertising campaigns.

Because this form of advertising is, well, non-traditional, you  always have room to negotiate a great deal. So have fun and be creative in both your deal making and your artwork.

Until next time, follow us on Facebook and Twitter.

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