3 Tips for Buying Media in the Scatter Marketplace
With cable and TV upfronts wrapping up, marketers are entering into the scatter advertising season. Networks usually hold back 15-35% of their ad inventory for the year to sell outside of the upfronts, usually for a markup. This is called the scatter market. Scatter advertising is sold before or after an upfront period (which is typically […]
Create Brand Awareness with the Right Media Strategy
When they know you, they’re more likely to care about you. That’s how it works with brand awareness: the degree to which your brand is correctly recognized by potential customers. With higher awareness, customers may: Consider your services or products first when they begin to explore their options. Recognize and choose your services / products […]
Flight Advertising Takes Media Strategy to New Heights
Marketers are often tasked with making a lot happen with a little bit of money. Media buyers are often enlisted by marketers to review a company’s business goals. From there we help them develop cost effective solutions to reach them. A common strategy we recommend for seasonal businesses is flight advertising. So What is Flight Advertising and […]
Media Buying for Luxury Brands
Do higher income consumers make purchase decisions differently than the average consumer? How do they find out about new products? How much research is involved in making the decision to make a purchase or hire a service provider? As marketers attempting to reach this audience with advertising these are among the important factors to consider […]
8 Social Media Strategies for Influential Political Campaigns
Whether you’re in a national election or in a municipal runoff, social media for political campaigns can effectively mobilize your audience. However, it takes the right strategy to make the most of your outreach and to avoid common mistakes. Senator John McCain’s campaign pioneered the use of the Internet as a fundraising platform during his […]
Mobilegeddon: Will Google’s Mobile-Friendly Update Impact Your Online Ads?
Mobilegeddon is here. If you have noticed a considerable change in your search engine rankings over the past few days it may have to do with Google’s new Mobile-friendly update. Earlier this week Google made a new Mobile Friendly update to its search ranking algorithm. Google makes changes to its algorithms all the time, around […]
4 Times You’re Entitled to a Make-good on Your Media Buy
Media sales, unfortunately, is not an exact science. Certainly digital advances have made forecasting considerably more accurate. For every predictably reliable ratings juggernaut, like the Super Bowl and March Madness, there are those unexpected flops (or in some cases huge hits) that make predicting performance difficult. The occasional breaking news event can sometimes even result […]
Are Sports Media Buys Worth the Investment?
Perhaps the only thing larger than the audience for sporting events, like the Super Bowl and March Madness tournaments, is the cost for marketers to advertise during these such events. But are they truly worth the cost? Do they generate any real return in exchange for such large investments? Media buys for sporting events are […]
6 Media Buying Blogs Media Strategists Read
One of the best parts about being the corporate blogger for Capitol Media Solutions is that it gives me a valid excuse for indulging in my love for reading blogs. Reading blogs provides us the opportunity to stay current in this always changing media landscape and it allows us to experience some of the amazingly […]
TV Advertising for Lawyers: Broadcast or Cable Advertising?
Opting for broadcast and cable TV media buys as TV advertising for lawyers is a smart way to expose your brand to a mass audience. Broadcast and cable each offer specific benefits and disadvantages worth considering with legal media buying. We’ve laid out arguments for each; you be the “judge” as to which one (or possibly both) is the […]