It’s the Zero Moment of Truth
It’s the Zero Moment of Truth; Are You Prepared? Would your clients and customers place you on the naughty list or the nice list? It may sound simplistic, but strategically speaking it’s an important marketing consideration. Are you monitoring your reputation online? What are people saying about your company on Twitter? In blogs? On their […]
Supersize Your Advertising this Saturday
Most of us know Black Friday is the biggest shopping day of the year, but can you guess what the second busiest shopping day is? If you guessed Super Saturday, the Saturday before Christmas, you are correct. Super Saturday has become a win-win for shoppers and retailers alike. Reportedly one-third of all holiday shopping occurs […]
Viewable Ads? Depends on Who You Ask
Last November we wrote a blog post about viewable ads and the IAB’s effort to standardize online ad and video viewability measurement. At the time we published they’d set a guideline for ad sellers to follow, but how many actually did. Ad Viewability Measurement Initiative: A Brief Background At the time ComScore research had found that […]
Instagram Ads Update: Will It Boost Your Media Buy?
A little over a year and a half ago Instagram introduced their first advertising product. In light of some recent new developments to the site’s ad capabilities, we’d like to revisit how the Instagram advertising platform has evolved. We’d also like to consider the value Instagram ads platform offers marketers and provide some best practices […]
Snapchat Advertising: Snappy Brand Promotion
Seriously, who walks away when a huge tech company offers them $3 billion for your 2-year-old startup?
Eliminating Print Advertising? Not So Fast
From digital video to social media to programmatic buying, advertising and media buys have clearly come to rely on digital. Over the years digital has proven to be a less expensive way to reach audiences. It provides us with considerably more accurate analytics and metrics, and turnaround time is faster. In many areas, digital has […]
Media Strategy: Using Media to Launch A New Product
Launching a brand new product is a huge marketing challenge. Not only are you introducing this product to the world, you must also convince them life will be infinitely better because of it. Media has become a vital tool in amplifying and spreading the message about a new product. This is primarily, because it provides […]
Find the Right Media Planners: 5 Tips for Your RFP
Government agencies and companies in need of professional services from media planners will often open up projects for bids with a document called a Request for Proposal, or RFP. An RFP often serves as your company’s initial introduction to a media planning agency, its staff, and its services. Information about the work your company needs […]
How a Media Barter Can Extend Your Advertising Budget
As the keeper of the marketing budget, it can pay (and save) to consider creative, out-of-the-box strategies to stretch your ad dollars. A media barter is a solution media buying and planning agencies leverage to help their clients maximize their promotions. What Is a Media Barter? The barter system exchanges goods and services instead of […]
Media Buying Agencies vs. Ad Agencies: A Comparison
Both media buying agencies and ad agencies can offer value to an internal marketing team. However, the question of which option your company should choose and what you should expect from it isn’t so straightforward. As a media buying agency, Capitol Media Solutions is proud to work directly with companies as well as to serve […]