Hashtags are ubiquitous in social media. If you frequent social networks you’ve likely seen or used one in your Tweets, Instagram photos and Vine videos.
No One-Size-Fits-All for Mobile & Desktop Ads A recently published stat found that more people own smartphones than toothbrushes. Cell phone penetration among American adults
These days nearly every social network has some kind of advertising platform. Instagram and Pinterest have added features with Google+ soon to follow. The great
You may not know the name Erwin Ephron, but if you’re a marketer, you certainly know his influence on marketing and media planning. Ephron, a
As keepers of the marketing budget, it pays to consider creative, out-of-the-box strategies to stretch your ad dollars. Media barter is a solution media buyers
As the 2012 presidential election came roaring to an end, we closed the door on a record-breaking year of ad spends. Experts say more than
You don’t have to be Don Draper to realize that timing is everything in advertising. For most products there is a season, a time of
Advertising on Pinterest and Instagram are now officially a reality. Gone are the days of ad-free pinning and scrolling through photo streams. Sure marketing has
The unthinkable has happened. Your ad for a children’s toy somehow ended up on an adult website. Or they ran last year’s ad with the
We’ve finally reached the end of the campaign. The rates have been negotiated with stations and sales reps. Ad inventory has been purchased. The spots
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