Added value is that awesome, many times free, media that you have the opportunity to receive with your media buy. Media vendors don’t always reveal
It’s happened to all of us… It’s 3 AM and you can’t sleep. You’re channel surfing, but all you find are infomercials. Well, these 30-minute long
Bad news. Your favorite television show has been cancelled. Apparently, its ratings were too low. So what is a rating anyway? And how are they
Most of us know Black Friday is the biggest shopping day of the year, but can you guess what the second busiest shopping day is?
Launching a brand new product is a huge marketing challenge. Not only are you introducing this product to the world, you must also convince them
Government agencies and companies in need of professional services from media planners will often open up projects for bids with a document called a Request
As the keeper of the marketing budget, it can pay (and save) to consider creative, out-of-the-box strategies to stretch your ad dollars. A media barter
Both media buying agencies and ad agencies can offer value to an internal marketing team. However, the question of which option your company should choose
With cable and TV upfronts wrapping up, marketers are entering into the scatter advertising season. Networks usually hold back 15-35% of their ad inventory for
When they know you, they’re more likely to care about you. That’s how it works with brand awareness: the degree to which your brand is
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