Experiential Marketing
Experiential Marketing: Making Advertising Multi-Sensory Are your prospective customers seeing your ads or are they experiencing them? It is always nice for a prospective customer to see or hear about your product at an event. It’s quite another thing entirely for them to interact with it. The key to selling is to connect an emotion […]
Free Advertising in your Email Signature
It’s the grand finale to your email masterpieces. More than half of business professionals, about 52%, use an email signature. They are the last impression you leave on your digital correspondence and most of the time they simply fall flat. So much thought is put into the subject lines, images used, and wording of emails, […]
5 Unusual Factors Impacting Ad Rates
It’s a little known fact that it’s better to buy ads during the cold months and after a presidential inauguration. It’s strange, but true. Understanding marketing conditions and their impact on ad rates are an important part of creating a successful marketing plan. Consider these marketing conditions, when timing your ad buys: Seasons – […]
No Marketing like Snow Marketing
Outdoor Advertising in Winter This is certainly not a secret to most, but we are well into the cold weather season. Some of us are knee-deep in snow and ice (literally in some cities), so conventional wisdom might lead a marketer to believe outdoor media buying should be avoided during winter months. We beg to differ however. […]
Talk Radio Facts that Might Surprise You
Will Rush Limbaugh or Sean Hannity decide the 2016 presidential election? Or will it be NPR? Not singlehandedly, of course, but their listeners definitely will. With candidates and Super PACs making ad buys in crucial states talk radio is worth considering. It’s no secret, talk radio shows are highly segmented by ideology. Limbaugh and Hannity […]
5 SEO Traffic Killers
SEO No-No’s It’s hard to believe that there was once a time when we couldn’t just Google something when we needed information. In a short amount of time, search engines have become fully integrated into our lives. An overwhelming 93% of online traffic comes from a search engine. For consumers, search engines have become are […]
Do DVRs Decrease TV Ad Impact
Time shifted lately? If you’re anything like nearly 60% of US TV watchers you probably have. Time shifting is the futuristic sounding term for using a DVR to record a program for later viewing, watching a program online, cable/satellite on demand services, or subscription on demand services like Netflix, Hulu Plus, or HBO Now. Who among […]
5 Ways to Add Value to Media Buys
Added value is that awesome, many times free, media that you have the opportunity to receive with your media buy. Media vendors don’t always reveal these opportunities, but many of them are available if you are willing to ask and sometimes haggle a little. A good media buyer will enhance your media budget by providing […]
ShamWow & Save with Direct Response TV Ads
It’s happened to all of us… It’s 3 AM and you can’t sleep. You’re channel surfing, but all you find are infomercials. Well, these 30-minute long ads for Pro-Activ, P90X, and ShamWow are a growing and very profitable marketing segment called direct response ads. For most traditional TV ads, for example Coke or Pepsi, the goal […]
TV Ratings: How much do you really know?
Bad news. Your favorite television show has been cancelled. Apparently, its ratings were too low. So what is a rating anyway? And how are they measured? TV is measured in ratings and shares. TV Ratings measure the percentage of people with TVs in your area watching a program. A share, is the percentage of people […]