Who’s Really Listening?
You can tell a lot about a person by the radio station they choose to listen to. At least that’s what us marketers count on.
You can tell a lot about a person by the radio station they choose to listen to. At least that’s what us marketers count on.
Why TV? Even with all the digital options out there, TV continues to be a large draw for consumers.
Here’s a challenge, describe your brand in seven words or less. Can you do it? How about this, if you could choose one image to
When several big city newspapers announced they would cease daily publication in favor of a three-day a week model it seemed the nail had finally
Outdoor Advertising and Social Media, the two seem an unlikely pair; but together they can make for a powerful advertising force. A study by CBS
Your local mall is a one-stop shopping, dining and hot pretzel extravaganza. It is also a fantastic opportunity for lots of affordable, effective advertising opportunities
The unthinkable has happened. Your ad for a children’s toy somehow ended up on an adult website. Or they ran last year’s ad with the
We’ve finally reached the end of the campaign. The rates have been negotiated with stations and sales reps. Ad inventory has been purchased. The spots
According to a recent survey by the Association of National Advertisers, two-thirds of the marketers have seen their marketing budget cut by up to 10%.
Check out our three tips for shopping the scatter advertising market to reach your marketing goals without breaking your advertising budget. With cable and TV