When law enforcement officials need to alert the community of a child abduction quickly, they rely on digital billboards among their delivery methods. In sensitive
Either you love them or you hate them, but one thing that can’t be denied is that consumers definitely remember movie ads. A recent scientific
Few of us would actually throw money in the trashcan or down the toilet, but as marketers we do it all the time without realizing
In an industry as competitive as marketing and advertising, agencies must continue to find way to get the job done for our clients. That job
Who says you can’t buy time? We media buyers certainly don’t. Buying time is a big component of our business. In media buying it’s known
Experiential Marketing: Making Advertising Multi-Sensory Are your prospective customers seeing your ads or are they experiencing them? It is always nice for a prospective customer
It’s a little known fact that it’s better to buy ads during the cold months and after a presidential inauguration. It’s strange, but true. Understanding
Outdoor Advertising in Winter This is certainly not a secret to most, but we are well into the cold weather season. Some of us are
Will Rush Limbaugh or Sean Hannity decide the 2016 presidential election? Or will it be NPR? Not singlehandedly, of course, but their listeners definitely will.
Time shifted lately? If you’re anything like nearly 60% of US TV watchers you probably have. Time shifting is the futuristic sounding term for using
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