Instagram and Pinterest: Useful Advertising Mediums
Advertising on Pinterest and Instagram are now officially a reality. Gone are the days of ad-free pinning and scrolling through photo streams. Sure marketing has always existed on both of these sites. If you follow a brand on Instagram you have opted-in to subtle advertising by that brand. The sites will not change aesthetically. The […]
Good News about Bad Ad Placements
The unthinkable has happened. Your ad for a children’s toy somehow ended up on an adult website. Or they ran last year’s ad with the wrong dates and prices. Maybe your print ad is pixilated so bad it’s barely readable. Unfortunately, in the world of advertising, this happens occasionally. The good news is there is […]
Campaign is Finished, What Now? Post Buy-Analysis
We’ve finally reached the end of the campaign. The rates have been negotiated with stations and sales reps. Ad inventory has been purchased. The spots have aired or been published. It seems like the end, but your media buyer has one last very important task to complete before closing out this campaign: the post-buy analysis. […]
Are you marketing with little money?
According to a recent survey by the Association of National Advertisers, two-thirds of the marketers have seen their marketing budget cut by up to 10%. In fact, pretty much the only companies that are increasing their marketing budgets across the board are technology companies. The pressure is on to do more with a lot less […]
Scatter Advertising: Realistic Tips for Buying
Check out our three tips for shopping the scatter advertising market to reach your marketing goals without breaking your advertising budget. With cable and TV upfronts wrapping up, marketers are entering into the scatter advertising season. Networks usually hold back 15-35% of their ad inventory for the year to sell outside of the upfronts, usually […]
Real Time Advertising with Digital Billboards
When law enforcement officials need to alert the community of a child abduction quickly, they rely on digital billboards among their delivery methods. In sensitive situations like these, the most current information must be relayed to as many people as possible, as soon as possible. Urgent awareness and quick response can quite literally mean the […]
Making Your Ads Blockbusters with Cinema Media Buys
Either you love them or you hate them, but one thing that can’t be denied is that consumers definitely remember movie ads. A recent scientific study indicated that consuming concession snacks decreased the effectiveness of advertising. According to the Cologne University study, chewing causes your brain to focus less on what is on the screen. […]
Google Analytics Alternatives for SEO
Why Google, why? With the release of their Hummingbird SEO update, Google eliminated access to some of its media planning keyword data within its Google Analytics dashboard. It has instead replaced it with the not-so-helpful “not provided” designation. In case you are unfamiliar, in the past marketers and other SEO analysts could visit the Google […]
Email + Social Media= More Leads
Social media is not an email killer. There we said it. This misconception that increased popularity of social media comes at the expense of email is simply not true. It’s true, that social media has changed the way we communicate and in some instances market products. But there is still a large population of people […]
Advertising in Mobile Apps
A recent stat says 87% of Millennials say their smartphones never leaves their side. (Who knows you might be reading this email while in line for the new iPhone 6s) As a result the mobile applications will be a $77 billion industry by 2017. Companies can opt to advertise within mobile apps or utilize the mobile app […]