Behavioral Targeting: Turning Data into Dollars
How well do you really know your customers? If you are only using demographics, you probably don’t know enough about them. The availability of demographic information allows us to reach out to those we think would be most interested in our products. This is great, but sometimes it doesn’t take you far enough. There is […]
Hashtags for Dummies
Hashtags are ubiquitous in social media. If you frequent social networks you’ve likely seen or used one in your Tweets, Instagram photos and Vine videos. Hashtags placed on Facebook however did nothing. That’s all changed with the introduction of Facebook Hashtags. They now have a purpose and can become a useful social media ally for […]
No One-Size-Fits-All for Mobile & Desktop Ads
No One-Size-Fits-All for Mobile & Desktop Ads A recently published stat found that more people own smartphones than toothbrushes. Cell phone penetration among American adults is 90%, making mobile marketing vital to advertisers. But it’s important to remember the one-size-fits all approach to mobile and desktop ads won’t work. Consumers engage with their desktops and […]
Myth Busters: Social Media Advertising Edition
These days nearly every social network has some kind of advertising platform. Instagram and Pinterest have added features with Google+ soon to follow. The great thing about social media advertising is that it can be segmented by user. Historically social media ads targeted younger users, but this is less the case nowadays. Depending on the […]
Mix Some Social Media into Your Outdoor Advertising
Outdoor Advertising and Social Media, the two seem an unlikely pair; but together they can make for a powerful advertising force. A study by CBS Outdoor International of six European countries found consumers are more likely to buy something online, “Like” a brand on Facebook or download an app after seeing an outdoor ad vs. […]
Media Planning Straight from a Guru
You may not know the name Erwin Ephron, but if you’re a marketer, you certainly know his influence on marketing and media planning. Ephron, a highly influential media planner and consultant, left behind a legacy of marketing best practices that are still relevant today. Certainly you’ve had to figure out where best to place your […]
Media Barter: Media Buying Without Money
As keepers of the marketing budget, it pays to consider creative, out-of-the-box strategies to stretch your ad dollars. Media barter is a solution media buyers and planners leverage to help brands and agencies maximize their media buys. What Is Barter? The barter system, exchanging goods and services instead of money, has been a way of […]
Media Buying Lessons from the 2012 Election Campaign
As the 2012 presidential election came roaring to an end, we closed the door on a record-breaking year of ad spends. Experts say more than $3 billion were spent, more than ever before in history. So where did the money go? Was it effective? Either way, elections bring us a good case study in political […]
Mall Advertising: Buy Early and Secure your Spot
Your local mall is a one-stop shopping, dining and hot pretzel extravaganza. It is also a fantastic opportunity for lots of affordable, effective advertising opportunities in a place where consumers are already looking to buy. Out-of-home is traditionally the least expensive traditional media option and offers the benefit of uninterrupted advertising. Malls of every size […]
Is This Your Brand’s Season?
You don’t have to be Don Draper to realize that timing is everything in advertising. For most products there is a season, a time of year when they are in highest demand. Snow blowers and shovels don’t sell as well in summer months. Gym memberships spike in January. To successfully plan media, understanding demand fluctuations […]