Five Ways to Stop Looking Spammy
Did you know 70% of the email messages marked as spam by users are actually legitimate marketing messages? Your spammy exterior just may be hiding stellar copywriting, beautiful images, and money saving offers. To be fair, some of this is beyond our control. Research shows a lack of understanding by many as to what truly […]
Have You Considered Non-Traditional Radio?
Does anyone remember the Sony Walkman? It was a portable device for listening to cassette tapes on-the-go. The Walkman would eventually be replaced by the CD player, which was replaced by the mP3 player and the iconic, iPod. Technology evolves and the way we listen to music changes. These days our music player of choice […]
First Screen, Second Screen, We all Screen!
Trivia time: If you had to guess which mobile device is most popular for watching and interacting with entertainment content is it a laptop, smartphone, or tablet? Smartphones, as it turns out lead the pack, but not by much. A recent mobile ad study found that all three mobile devices score very closely when […]
Read This Before Sending that Email…
Smartphones now outsell desktop computers. Industry research finds a growing trend towards people reading email more often from their tablet or smartphone screen than from their computer screen, especially on-the-go. Eighty-eight percent of mobile device owners check their email on it daily. Is your organization prepared? Email Marketing in the Palm of Your Hands […]
Do We Use a Microsite or Landing Page?
So now that you’ve decided to add a web marketing component to your upcoming campaign, the next question is whether to consider a microsite or landing page. Theoretically, both function in a similar capacity – as an extension of your website focused primarily on one particular campaign. Both have SEO benefits. But that’s where the similarities end. We have […]
DIY SEO: Four Super Easy SEO Resources
Between backlinks and alt tags, metadata, and H1s, implementing search engine optimization into your media strategy can get pretty complicated. Seriously, which update is Google on now—the Penguin, the Panda, or the Hummingbird? And what’s the difference?
Print Hints: 6 Ad Mistakes that Waste Money
Few of us would actually throw money in the trashcan or down the toilet, but as marketers we do it all the time without realizing it when we have mistakes in our ads. Marketing requires trial and error, lots of testing. But there are a few simple things we can do to make those […]
Twitter Hack Prevention
Back in 2014- some very strange, strange postings were coming out of the Burger King Twitter feed. It turns out the fast food chain’s Twitter account was hacked into by prank tweeters. Tweets varied from absurd to vulgar to actually kind of funny, they included an announcement that the company had been purchased by […]
Don’t Mirror Competitors: Go for Non-traditional Advertising
In an industry as competitive as marketing and advertising, agencies must continue to find way to get the job done for our clients. That job is not easy particularly when most Americans are exposed to 5,000 marketing messages on average each day and your job as a marketer is to figure out how to get […]
Dayparts Deconstructed
Who says you can’t buy time? We media buyers certainly don’t. Buying time is a big component of our business. In media buying it’s known as dayparting. Dayparts are one way to buy radio and TV advertising and its rates are largely determined by who is tuning in and at what times in the day. […]