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Posts tagged digital media buying

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Give Thanks for Added-Value

posted on November 23, 2016 / IN Media Buying / Media Planning / 0 Comments

‘Tis the season for a bit of bargain shopping.  Who doesn’t love getting a little something extra when they make a purchase?  Media buyers are no different.  When negotiating placements and rates for customers, it is also our responsibility to maximize the client’s budget.  In media planning, we call this providing Added Value, or Value Add.  One of the benefits of employing a professional media buyer is that we can often leverage our relationships with vendors and the sheer volume of advertising we purchase for bonuses that benefit our clients.  These often come in the form of free or heavily …

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Check out our three tips for shopping the scatter advertising market to reach your marketing goals without breaking your advertising budget. With cable and TV upfronts wrapping up, marketers are entering into the scatter advertising season. Networks usually hold back 15-35% of their ad inventory for the year to sell outside of the upfronts, usually for a markup. This is called the scatter market.  Scatter advertising is sold before or after an upfront period (which is typically second quarter, early spring to early summer). Scatter advertising has come to be synonymous with high-priced, less desirable advertising left over from the upfront.  While …

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So now that you’ve decided to add a web marketing component to your upcoming campaign, the next question is whether to consider a microsite or landing page. Theoretically, both function in a similar capacity – as an extension of your website focused primarily on one particular campaign. Both have SEO benefits. But that’s where the similarities end. We have examples of both below. First, landing pages tend to just be one page geared around a call-to-action and is referred to the page from another source, like social media or an ad. The goal of a landing page is for something immediate to happen, either for you …