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Posts tagged Millenials

18
Oct
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Viral Marketing Having the flu is awful, it really is. But a good marketing campaign should, in some ways be like a flu outbreak. It should be infectious and it should be viral. It should catch your attention, slow you down, and stop you in your tracks. Most importantly good marketing, once encountered, should leave an unforgettable impression. When people begin to, pardon the pun, get sick of seeing or hearing about your product; you’ve penetrated the masses and truly gone viral. Traditionally, viral marketing brings to mind YouTube videos and there are some great stories about how advertisers were able …

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07
May
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Do higher income consumers make purchase decisions differently than the average consumer? How do they find out about new products? How much research is involved in making the decision to make a purchase or hire a service provider? As marketers attempting to reach this audience with advertising these are among the important factors to consider when developing and implementing a media strategy.  Let’s take a look at some trends that can help a luxury marketer craft a more strategic media buy for their audience. TREND #1: Modern Luxury: The Experience vs. The Object When media buying for luxury brands a major factor …

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