Losing focus on what's important? Here are a few media planning tips to help you stay on track! Research shows setting specific goals increases the likelihood of making progress. Sure “increase CTR on display ads” is a great goal, but drill down and get more specific. Set a hard number for the growth percentage, ROI, conversions, sales, or whatever else you’d like to reach. Even the biggest brands in the world have failed. Coca Cola is the biggest beverage company, but they had a big time failure when they tried to remake the recipe with New Coke. Needless to say …