Would your clients and customers place you on the naughty or the nice list? It may sound simplistic but strategically speaking it’s an important marketing consideration. Are you monitoring your reputation online?  What are people saying about your company on Twitter, in blogs, on their websites? As marketers you know how important brand perception is to developing a successful marketing strategy, but it often gets ignored. It also helps marketers to position themselves against industry competitors. These days the viral nature of social media, combined with a 24-hour broadcast and digital news cycle has the potential to spread information fast. …