Articles, appearances, and press releases are all public relations vehicles for promoting your brand, product or service. Landing a feature article or getting quoted on a website or publication are good ways to garner free advertising and promotion for your product. How to Do It: If budget allows, we certainly suggest employing a publicist to pitch stories about your company to the media. A seasoned publicist has connections to media outlets and influencers. They also know how to get you in front of the people who will get you in front of the world. If your company is one that is constantly …