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Posts tagged Digital Advertising

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Hashtags for Dummies

posted on October 5, 2016 / IN Advertising / Social Media / 0 Comments

Hashtags are ubiquitous in social media.  If you frequent social networks you’ve likely seen or used one in your Tweets, Instagram photos and Vine videos.  Hashtags placed on Facebook however did nothing. That’s all changed with the introduction of Facebook Hashtags.  They now have a purpose and can become a useful social media ally for marketers.  To give you some background, hashtags were first widely used on Twitter.  Adding a hashtag, aka the pound sign or tic tac toe board, in front of a term or phrase creates a clickable link. When clicked, you are taken to a stream of …

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So now that you’ve decided to add a web marketing component to your upcoming campaign, the next question is whether to consider a microsite or landing page. Theoretically, both function in a similar capacity – as an extension of your website focused primarily on one particular campaign. Both have SEO benefits. But that’s where the similarities end. We have examples of both below. First, landing pages tend to just be one page geared around a call-to-action and is referred to the page from another source, like social media or an ad. The goal of a landing page is for something immediate to happen, either for you …