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Posts tagged Digital Marketing

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NewFronts for Newbies

posted on July 19, 2017 / IN Media Buying / Media Planning / Uncategorized / 0 Comments

What do you know about NewFronts???  Here’s a brief primer in case you were wondering what exactly it is.  In a sentence, it is the annual upfronts for digital and interactive media.  Once a year during upfront season, usually in the spring, broadcast and cable networks showcase their upcoming fall lineup for media buyers and marketers. The marketers and media buyers can then purchase their television advertising in secure, advanced, ad placements for fall season programming and better planning for the upcoming year. Separate upfronts are even held for niches like children’s and Spanish-language programming. Last year more than $9 …

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First-Party vs. Third-Party Cookies 101

posted on June 21, 2017 / IN Advertising / Digital Advertising / 0 Comments

Has this happened to you? You search online for an item or website and then all of a sudden once you leave the site you begin seeing ads for that item all over the place.  It’s like the item is following you throughout cyberspace or someone read your mind and knows you were just looking for that very thing. You are not going crazy; you have very likely just experienced behavioral target advertising online. Advertisers are able to access this data via tiny text file called a cookie. Cookies can be embedded in ads or from the address bar of …

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How to get rich…rich media, that is

posted on May 24, 2017 / IN Digital Advertising / 0 Comments

As digital advertising evolves, so do the available channels advertisers now have to publicize their product or service digitally. On the most basic level there are three types of online ads: text, display, and rich media. Text ads are no frills, straight-to-the-point copy, with no images or multimedia. These are the ones we find mostly on search engine pages.  Display ads are slightly more advanced. They are usually static and include images and text that take you to a landing page or website destination. The most complex of the three are rich media ads.  Rich media ads have the same …

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Barter Marketing

posted on March 29, 2017 / IN Advertising / Digital Advertising / Media Planning / 0 Comments

Since the beginning of time people exchanged goods and services in lieu or using money.  In fact, 65% of corporations listed on the New York Stock exchange and nearly one-third of small business use bartering for their business in some capacity. How to Do It:   Barter marketing or corporate trade companies can work alongside a media buying agency to find appropriate media placements and negotiate funding the placements without cash. Typically trade credits are used instead or in some cases, products or services are bartered. Brands can also broker deals with barter firms for their unwanted inventory and apply those payments to media …

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No One-Size-Fits-All for Mobile & Desktop Ads A recently published stat found that more people own smartphones than toothbrushes.  Cell phone penetration among American adults is 90%, making mobile marketing vital to advertisers.  But it’s important to remember the one-size-fits all approach to mobile and desktop ads won’t work. Consumers engage with their desktops and mobile devices differently.  For example, desktops are more suitable for long perusing sessions while Mobile devices tend to function better for shorter sessions.  Here are some other considerations for crafting your mobile media strategy: Functionality: The dual computer/phone functionality of a smartphone enables features like click-to-call technology.  …

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So now that you’ve decided to add a web marketing component to your upcoming campaign, the next question is whether to consider a microsite or landing page. Theoretically, both function in a similar capacity – as an extension of your website focused primarily on one particular campaign. Both have SEO benefits. But that’s where the similarities end. We have examples of both below. First, landing pages tend to just be one page geared around a call-to-action and is referred to the page from another source, like social media or an ad. The goal of a landing page is for something immediate to happen, either for you …