These days nearly every social network has some kind of advertising platform.  Instagram and Pinterest have added features with Google+ soon to follow.  The great thing about social media advertising is that it can be segmented by user.  Historically social media ads targeted younger users, but this is less the case nowadays.  Depending on the platform and your product, older demographics in social media can still be profitable.  Certainly there are some social networks that are better suited for reaching younger audiences, particularly newer networks like Snapchat.  Similarly, Pinterest is great for targeting women. However, the simple implementation of behavioral …