Digital Ad Placement, Positioning, and Size There are still ways to increase the likelihood your display ad gets seen. Ad size and placement can have a big impact on whether or not your ads get seen. Experts recommend buying vertical ads online, for longer view time. Also, for desktop advertising, ads placed lower on the page, or below-the-fold, are considerably less likely to seen. In fact, nearly 60% aren’t seen at all. When you’re buying display ads on websites, opt for positions that are higher up on the page, but not too high. Google has recommended ads that are placed right …