Sep

Mix Some Social Media into Your Outdoor Advertising

posted on September 14, 2016 / IN Media Buying / Media Planning / Media Planning Insider Secrets / Media Strategy / Outdoor Advertising / 0 Comments

Outdoor Advertising and Social Media, the two seem an unlikely pair; but together they can make for a powerful advertising force. A study by CBS Outdoor International of six European countries found consumers are more likely to buy something online, “Like” a brand on Facebook or download an app after seeing an outdoor ad vs. TV, radio, or print. This is certainly a result of mobile device penetration and popularity. Outdoor has always been the medium to catch people on the go, and now so is mobile. Social media use primarily occurs on mobile devices so campaigns that can integrate …

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06

Jul

Scatter Advertising: Realistic Tips for Buying

posted on July 6, 2016 / IN Media Buying / Media Planning / Uncategorized / 0 Comments

Check out our three tips for shopping the scatter advertising market to reach your marketing goals without breaking your advertising budget. With cable and TV upfronts wrapping up, marketers are entering into the scatter advertising season. Networks usually hold back 15-35% of their ad inventory for the year to sell outside of the upfronts, usually for a markup. This is called the scatter market. Scatter advertising is sold before or after an upfront period (which is typically second quarter, early spring to early summer). Scatter advertising has come to be synonymous with high-priced, less desirable advertising left over from the upfront. While …

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09

Apr

6 Media Buying Blogs Media Strategists Read

posted on April 9, 2015 / IN Advertising / Media Buying / Media Planning Insider Secrets / Media Strategy / Outdoor Advertising / Print Advertising / Radio Advertising / Social Media / Television Advertising / 0 Comments

One of the best parts about being the corporate blogger for Capitol Media Solutions is that it gives me a valid excuse for indulging in my love for reading blogs. Reading blogs provides us the opportunity to stay current in this always changing media landscape and it allows us to experience some of the amazingly brilliant and creative work that other professionals in the industry are putting out there. There are some great go-to industry blogs and magazines Ad Age, Ad Week, Mashable, NY Times, but we’d like to feature some lesser known marketing blog sites. Many of these are …

Media Buying

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