Outdoor Advertising and Social Media, the two seem an unlikely pair; but together they can make for a powerful advertising force. A study by CBS Outdoor International of six European countries found consumers are more likely to buy something online, “Like” a brand on Facebook or download an app after seeing an outdoor ad vs. TV, radio, or print. This is certainly a result of mobile device penetration and popularity. Outdoor has always been the medium to catch people on the go, and now so is mobile. Social media use primarily occurs on mobile devices so campaigns that can integrate …