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Posts tagged Media Buying

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One of the best parts about being the corporate blogger for Capitol Media Solutions is that it gives me a valid excuse for indulging in my love for reading blogs.  Reading blogs provides us the opportunity to stay current in this always changing media landscape and it allows us to experience some of the amazingly brilliant and creative work that other professionals in the industry are putting out there.  There are some great go-to industry blogs and magazines Ad Age, Ad Week, Mashable, NY Times, but we’d like to feature some lesser known marketing blog sites. Many of these are …


Net neutrality, as defined by TechCrunch, is the concept that Internet Service Providers (ISPs) and governments should treat the delivery of content and data on the Internet equally. Changes to net neutrality—such as those recently proposed—may have a significant effect on your digital media strategy as a marketer. Understanding Net Neutrality With net neutrality, all content comes at the same speed and cost regardless of the user, destination, site provider, and/or content type. Think of it like a highway: anyone can access any road they want for free with the same expectation of speed, service, and traffic as everyone else. In a non-net …