Perhaps one big misconception marketers have about TV media buying is that it is expensive. This is particularly true during the Super Bowl when we’re flooded with stories about the commercials hovering around $4 million for one 30-second ad. Those kinds of costs are often way too costly for a small and medium-sized business. The Super Bowl is an extreme example of TV media buying costs. The game is an annual event that often ends up being the most watched program of the year. As a result, it commands a large ticket price because advertisers know there will be a lot …