mobile logo
800.517.0610

Posts tagged Media Planning

20
Jul
featured image

We’ve finally reached the end of the campaign.  The rates have been negotiated with stations and sales reps.  Ad inventory has been purchased.  The spots have aired or been published.  It seems like the end, but your media buyer has one last very important task to complete before closing out this campaign: the post-buy analysis. At the end of the campaign it is the job of your media buyer to ensure that not only all of your advertising ran as requested, but to ensure that you got the coverage that you paid for.  We do this in the post-buy analysis report. …

more
13
Jul
featured image

Are you marketing with little money?

posted on July 13, 2016 / IN Media Buying / Media Planning / 0 Comments

According to a recent survey by the Association of National Advertisers, two-thirds of the marketers have seen their marketing budget cut by up to 10%. In fact, pretty much the only companies that are increasing their marketing budgets across the board are technology companies. The pressure is on to do more with a lot less resources: provide more eyeballs, clicks, conversions, sales, etc.  When aligning ad dollars, these small steps help you stay on budget in rough advertising climate. First, stay focused and targeted on your demographic. Buy media that can deliver directly to your consumer base without the extra …

more
29
Jun
featured image

When law enforcement officials need to alert the community of a child abduction quickly, they rely on digital billboards among their delivery methods.   In sensitive situations like these, the most current information must be relayed to as many people as possible, as soon as possible. Urgent awareness and quick response can quite literally mean the difference between life and death. Officials found digital billboards to be optimal in these instances, because they can be update frequently, remotely and within minutes of receiving the initial notification and have a considerable reach. It’s also extremely effective. The Amber Alert system boasts a …

more
22
Jun
featured image

Either you love them or you hate them, but one thing that can’t be denied is that consumers definitely remember movie ads. A recent scientific study indicated that consuming concession snacks decreased the effectiveness of advertising. According to the Cologne University study, chewing causes your brain to focus less on what is on the screen. Perhaps this is true, but on-screen recall rates of movie theatre advertising among consumers is still quite impressive. Nielsen compared the recall rate of TV advertising with that of cinema advertising and found that the brand recall, message recall, and likeability of an ad were …

more
15
Jun
featured image

Google Analytics Alternatives for SEO

posted on June 15, 2016 / IN Media Buying / Media Strategy / What's New / 0 Comments

Why Google, why? With the release of their Hummingbird SEO update, Google eliminated access to some of its media planning keyword data within its Google Analytics dashboard. It has instead replaced it with the not-so-helpful “not provided” designation. In case you are unfamiliar, in the past marketers and other SEO analysts could visit the Google Analytics dashboard and find which specific terms visitors searched on to reach the site.  Additionally, marketers could find how many users came in on those terms, how long they stayed, and even track the terms to conversions. Naturally, this information was useful for effective digital …

more
01
Jun
featured image

A recent stat says 87% of Millennials say their smartphones never leaves their side. (Who knows you might be reading this email while in line for the new iPhone 6s) As a result the mobile applications will be a $77 billion industry by 2017. Companies can opt to advertise within mobile apps or utilize the mobile app itself as the advertising. Mobile apps offer an interactive, marketing experience that immerses consumers into your brand. They are inexpensive to create with free  and low-cost options available.  Custom options can even be created online at sites like Widgetbox and iBuildApp with little to no …

more
16
Mar
featured image

Who says you can’t buy time? We media buyers certainly don’t. Buying time is a big component of our business. In media buying it’s known as dayparting. Dayparts are one way to buy radio and TV advertising and its rates are largely determined by who is tuning in and at what times in the day.  In radio, mornings have the largest audience. On television, it's evenings. So naturally, you’ll pay more to advertise during those periods in the day but you’ll reach a larger, broader audience. However, consider the type of product you are promoting when making your buy, other dayparts …

more
02
Mar
featured image

Experiential Marketing: Making Advertising Multi-Sensory Are your prospective customers seeing your ads or are they experiencing them? It is always nice for a prospective customer to see or hear about your product at an event.  It’s quite another thing entirely for them to interact with it. The key to selling is to connect an emotion to a product and service. People may not always remember what they’re told about a product. They do, however, remember how it sounds, what it tasted like, what it felt like, what it did when they pushed the buttons. It allows the brand to connect with audiences …

more
10
Feb
featured image

Outdoor Advertising in Winter This is certainly not a secret to most, but we are well into the cold weather season. Some of us are knee-deep in snow and ice (literally in some cities), so conventional wisdom might lead a marketer to believe outdoor media buying should be avoided during winter months.  We beg to differ however.  It may seem we are spending less time outdoors and to an extent this is true. We certainly spend less recreational time outdoors in the colder months, but most of us still have to travel to work, grocery shop, buy gas, etc. There are certainly still …

more
03
Feb
featured image

Will Rush Limbaugh or Sean Hannity decide the 2016 presidential election? Or will it be NPR? Not singlehandedly, of course, but their listeners definitely will. With candidates and Super PACs making  ad buys in crucial states talk radio is worth considering. It’s no secret, talk radio shows are highly segmented by ideology. Limbaugh and Hannity attract largely conservative bases. NPR attracts more of a liberal base. Is it a waste to invest ad dollars on programming that may already heavily promote a candidate’s agenda? If the radio show matches your ideology you are getting tons of free publicity daily. If …

more
PAGE 2 OF 3