We’ve finally reached the end of the campaign. The rates have been negotiated with stations and sales reps. Ad inventory has been purchased. The spots have aired or been published. It seems like the end, but your media buyer has one last very important task to complete before closing out this campaign: the post-buy analysis. At the end of the campaign it is the job of your media buyer to ensure that not only all of your advertising ran as requested, but to ensure that you got the coverage that you paid for. We do this in the post-buy analysis report. …