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Posts tagged Media Planning

13
Jan
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Added value is that awesome, many times free, media that you have the opportunity to receive with your media buy.  Media vendors don’t always reveal these opportunities, but many of them are available if you are willing to ask and sometimes haggle a little. A good media buyer will enhance your media budget by providing added value to your campaign. But if you’re doing placing on your own, here are some inexpensive added value options to ask for: 1. Sponsorships You’ll see this in radio and TV buys. These are the 5 to 10 second mentions right before or after the weather …

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06
Jan
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It’s happened to all of us... It’s 3 AM and you can’t sleep. You’re channel surfing, but all you find are infomercials. Well, these 30-minute long ads for Pro-Activ, P90X, and ShamWow are a growing and very profitable marketing segment called direct response ads. For most traditional TV ads, for example Coke or Pepsi, the goal is generally not to get you to purchase immediately. Marketers advertise mostly to brand their product, inform you that it exists and is available, so when you finally do get thirsty you think of a Coke or Pepsi. Direct response operates a little differently. They are …

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11
Jun
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As the keeper of the marketing budget, it can pay (and save) to consider creative, out-of-the-box strategies to stretch your ad dollars. A media barter is a solution media buying and planning agencies leverage to help their clients maximize their promotions. What Is a Media Barter? The barter system exchanges goods and services instead of money. Many of the top global businesses in the world utilize bartering in their dealings, including 65% of corporations listed on the New York Stock Exchange and nearly one-third of small businesses. Businesses typically refer to bartering as corporate trade. Firms like Active International and Icon International offer …

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14
May
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Marketers are often tasked with making a lot happen with a little bit of money.  Media buyers are often enlisted by marketers to review a company’s business goals. From there we help them develop cost effective solutions to reach them. A common strategy we recommend for seasonal businesses is flight advertising. So What is Flight Advertising and Why is it Good Media Strategy? Flight advertising is a strategy media buyers use for  create advertising schedules. It is also a way to allocate the budget for a company's ad purchases. A flight is the block of time when your advertising airs or when it is published. The media strategy behind flight advertising is simple. …

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09
Apr
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One of the best parts about being the corporate blogger for Capitol Media Solutions is that it gives me a valid excuse for indulging in my love for reading blogs.  Reading blogs provides us the opportunity to stay current in this always changing media landscape and it allows us to experience some of the amazingly brilliant and creative work that other professionals in the industry are putting out there.  There are some great go-to industry blogs and magazines Ad Age, Ad Week, Mashable, NY Times, but we’d like to feature some lesser known marketing blog sites. Many of these are …

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