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Posts tagged media strategy

16
Dec
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Most of us know Black Friday is the biggest shopping day of the year, but can you guess what the second busiest shopping day is? If you guessed Super Saturday, the Saturday before Christmas, you are correct. Super Saturday has become a win-win for shoppers and retailers alike. Reportedly one-third of all holiday shopping occurs during the week before Christmas. And why not? Shoppers often get deep discounts and retailers get heavy foot traffic, the opportunity to get rid of holiday merchandise, and lots of sales. Work this frenzy to your advantage! The natural thought would be malls and shopping …

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11
Jun
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As the keeper of the marketing budget, it can pay (and save) to consider creative, out-of-the-box strategies to stretch your ad dollars. A media barter is a solution media buying and planning agencies leverage to help their clients maximize their promotions. What Is a Media Barter? The barter system exchanges goods and services instead of money. Many of the top global businesses in the world utilize bartering in their dealings, including 65% of corporations listed on the New York Stock Exchange and nearly one-third of small businesses. Businesses typically refer to bartering as corporate trade. Firms like Active International and Icon International offer …

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14
May
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Marketers are often tasked with making a lot happen with a little bit of money.  Media buyers are often enlisted by marketers to review a company’s business goals. From there we help them develop cost effective solutions to reach them. A common strategy we recommend for seasonal businesses is flight advertising. So What is Flight Advertising and Why is it Good Media Strategy? Flight advertising is a strategy media buyers use for  create advertising schedules. It is also a way to allocate the budget for a company's ad purchases. A flight is the block of time when your advertising airs or when it is published. The media strategy behind flight advertising is simple. …

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09
Apr
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One of the best parts about being the corporate blogger for Capitol Media Solutions is that it gives me a valid excuse for indulging in my love for reading blogs.  Reading blogs provides us the opportunity to stay current in this always changing media landscape and it allows us to experience some of the amazingly brilliant and creative work that other professionals in the industry are putting out there.  There are some great go-to industry blogs and magazines Ad Age, Ad Week, Mashable, NY Times, but we’d like to feature some lesser known marketing blog sites. Many of these are …

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