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Posts tagged Nielsen

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Does Twitter effect TV Ratings?

posted on January 4, 2017 / IN Uncategorized / 0 Comments

Some do it while watching “Game of Thrones.” Others do it while watching “Real Housewives.” More than 80% of smartphone and tablet users surveyed admitted to using their mobile device while watching TV at least “several times a month.” Television watching has become a multiscreen experience.   Nielsen research has shown that increasingly television viewers tweet while watching television. In fact, nearly 10% of all tweets are directly related to television in some way.  Ten percent isn’t a huge number, but it makes an impact.  A MediaDailyNews article found that an 8.5% increase in Twitter activity around a show was associated …

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Bad news. Your favorite television show has been cancelled. Apparently, its ratings were too low. So what is a rating anyway? And how are they measured? TV is measured in ratings and shares. TV Ratings measure the percentage of people with TVs in your area watching a program. A share, is the percentage of people with TVs turned on watching a show. Sheer magnitude and cost, don’t make measuring the 114 million TV watching households a viable option. Plus, not everyone wants to share what they’re watching so privacy is a concern. Because of this, Nielsen conducts statistic samples of …