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Posts tagged SEO

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4 Resources that Make SEO Super Easy

posted on November 9, 2016 / IN Digital Advertising / 0 Comments

Between backlinks and alt tags, metadata and H1s, search engine optimization can get pretty complicated.  Seriously, which update is Google on now the Penguin, the Panda, or the Hummingbird? And what’s the difference?  Who knows?  These days the success of your website, blog, microsite, landing page and general online presence starts with how easily you can be found in search engines.  A little SEO tweaking of your website or blog can considerably impact lead generation, sales, revenues, etc.  Outsourcing an SEO team can do wonders, but it can also be pretty pricy.  Fortunately, there have been some wonderful plugins, websites …

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Beware of Scary SEO Killers Hiding In Your Website

posted on October 26, 2016 / IN Uncategorized / 0 Comments

Be afraid.  Be very afraid.  Sure things may look normal, but lurking inside your website may be SEO killers destroying your search ranking and SEO efforts.  One of the difficult things about battling the Google monster is that it is huge and constantly changing its algorithm.  Google makes 500-600 minor changes to their algorithm throughout the year, but only about 1 or 2 major ones per year.  The issues that negatively impact website search engine results tend to fall into one of five categories: content (ie: text from your website or blogs, choice of images, social media frequency), deception (hiding …

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Google Analytics Alternatives for SEO

posted on June 15, 2016 / IN Media Buying / Media Strategy / What's New / 0 Comments

Why Google, why? With the release of their Hummingbird SEO update, Google eliminated access to some of its media planning keyword data within its Google Analytics dashboard. It has instead replaced it with the not-so-helpful “not provided” designation. In case you are unfamiliar, in the past marketers and other SEO analysts could visit the Google Analytics dashboard and find which specific terms visitors searched on to reach the site.  Additionally, marketers could find how many users came in on those terms, how long they stayed, and even track the terms to conversions. Naturally, this information was useful for effective digital …

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5 SEO Traffic Killers

posted on January 27, 2016 / IN Advertising / Digital Advertising / Media Planning / Media Strategy / 0 Comments

SEO No-No's It’s hard to believe that there was once a time when we couldn’t just Google something when we needed information. In a short amount of time, search engines have become fully integrated into our lives. An overwhelming 93% of online traffic comes from a search engine. For consumers, search engines have become are priceless fount of information for research and comparison shopping. For marketers, it provides an effective outlet to reach customers affordably. There can, however, be a degree of complexity that comes with creating effective search marketing. Between Google’s seemingly constant algorithm changes there is no consistent formula …