Between backlinks and alt tags, metadata and H1s, search engine optimization can get pretty complicated. Seriously, which update is Google on now the Penguin, the Panda, or the Hummingbird? And what’s the difference? Who knows? These days the success of your website, blog, microsite, landing page and general online presence starts with how easily you can be found in search engines. A little SEO tweaking of your website or blog can considerably impact lead generation, sales, revenues, etc. Outsourcing an SEO team can do wonders, but it can also be pretty pricy. Fortunately, there have been some wonderful plugins, websites …