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Posts tagged TV advertising

22
Jun
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Either you love them or you hate them, but one thing that can’t be denied is that consumers definitely remember movie ads. A recent scientific study indicated that consuming concession snacks decreased the effectiveness of advertising. According to the Cologne University study, chewing causes your brain to focus less on what is on the screen. Perhaps this is true, but on-screen recall rates of movie theatre advertising among consumers is still quite impressive. Nielsen compared the recall rate of TV advertising with that of cinema advertising and found that the brand recall, message recall, and likeability of an ad were …

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16
Mar
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Who says you can’t buy time? We media buyers certainly don’t. Buying time is a big component of our business. In media buying it’s known as dayparting. Dayparts are one way to buy radio and TV advertising and its rates are largely determined by who is tuning in and at what times in the day.  In radio, mornings have the largest audience. On television, it's evenings. So naturally, you’ll pay more to advertise during those periods in the day but you’ll reach a larger, broader audience. However, consider the type of product you are promoting when making your buy, other dayparts …

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06
Jan
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It’s happened to all of us... It’s 3 AM and you can’t sleep. You’re channel surfing, but all you find are infomercials. Well, these 30-minute long ads for Pro-Activ, P90X, and ShamWow are a growing and very profitable marketing segment called direct response ads. For most traditional TV ads, for example Coke or Pepsi, the goal is generally not to get you to purchase immediately. Marketers advertise mostly to brand their product, inform you that it exists and is available, so when you finally do get thirsty you think of a Coke or Pepsi. Direct response operates a little differently. They are …

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30
Dec
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Bad news. Your favorite television show has been cancelled. Apparently, its ratings were too low. So what is a rating anyway? And how are they measured? TV is measured in ratings and shares. TV Ratings measure the percentage of people with TVs in your area watching a program. A share, is the percentage of people with TVs turned on watching a show. Sheer magnitude and cost, don’t make measuring the 114 million TV watching households a viable option. Plus, not everyone wants to share what they’re watching so privacy is a concern. Because of this, Nielsen conducts statistic samples of …

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14
May
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Marketers are often tasked with making a lot happen with a little bit of money.  Media buyers are often enlisted by marketers to review a company’s business goals. From there we help them develop cost effective solutions to reach them. A common strategy we recommend for seasonal businesses is flight advertising. So What is Flight Advertising and Why is it Good Media Strategy? Flight advertising is a strategy media buyers use for  create advertising schedules. It is also a way to allocate the budget for a company's ad purchases. A flight is the block of time when your advertising airs or when it is published. The media strategy behind flight advertising is simple. …

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07
May
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Do higher income consumers make purchase decisions differently than the average consumer? How do they find out about new products? How much research is involved in making the decision to make a purchase or hire a service provider? As marketers attempting to reach this audience with advertising these are among the important factors to consider when developing and implementing a media strategy.  Let’s take a look at some trends that can help a luxury marketer craft a more strategic media buy for their audience. TREND #1: Modern Luxury: The Experience vs. The Object When media buying for luxury brands a major factor …

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